TCL Welcomes Team Ambassadors Joy Beune and Alex Vinatzer at IFA 2025
On September 6, 2025, TCL, a global leader in consumer electronics and a prominent Olympic and Paralympic sponsor, greeted its team ambassadors, Joy Beune and Alex Vinatzer, at the company's booth during IFA 2025 in Berlin. This highly anticipated event garnered attention as both athletes interacted with fans, explored TCL's latest innovations, and celebrated values that resonate with both sports and technology.
Joy Beune, a Dutch speed skating world champion, and Alex Vinatzer, an accomplished alpine skier from Italy, are regarded as two of Europe's most promising winter sports athletes. Their attendance marked the official launch of their partnership with TCL, underlining the brand’s commitment to inspire greatness through the fusion of sports and technology. Joy and Alex were particularly intrigued by TCL’s new standout products within the NXTHOME™ area, including the Premium QD-Mini C9K LED TV, the immersive Z100 FlexConnect speaker, the intelligent FreshIN 3.0 air conditioner, the Super Drum washer, and the integrated Free refrigerator.
"Being part of IFA 2025 with TCL and witnessing their latest innovations was incredible," Joy remarked. "The atmosphere at the booth, interacting with fans, and learning about TCL's technology that supports daily routines was truly inspiring."
Alex added, "TCL's inspiring message of greatness resonates with the dedication required in training, competing, and growing as an athlete. I am proud to be part of Team TCL and excited to see where this partnership will lead us."
The interaction at IFA was not just a showcase but also featured social media content creation and media interviews where the athletes shared insights on overcoming challenges both on and off the ice and slopes. This synergistic collaboration highlights how technology complements their training and recovery regimens.
This event also reinforces TCL’s engagement with the Global Olympic and Paralympic Alliance and its partnership with the International Olympic Committee (IOC) in the audiovisual and home appliances category until 2032. This alliance illustrates TCL’s mission to inspire and unite people across cultures and generations through the power of sports.
The innovative products showcased at IFA aim to enhance experiences for fans and athletes alike, from digital screens at the Winter Olympics to essential appliances at the Olympic Village. By focusing on these tools, TCL contributes to a richer experience during key sporting events.
Looking ahead, Joy and Alex are set to feature prominently in TCL’s upcoming campaigns in anticipation of the Milan-Cortina Winter Olympics 2026. As a leading consumer electronics brand, TCL is dedicated to creating products that blend smart design and innovative technology to inspire excellence. From state-of-the-art TVs to versatile smart home appliances, TCL's offerings are designed to elevate everyday experiences.
For more information on TCL's wide range of products and their commitment to innovation, visit their official website at https://www.tcl.com. TCL is a registered trademark of TCL Corporation, with all other trademarks belonging to their respective owners.
Joy Beune, a Dutch speed skating world champion, and Alex Vinatzer, an accomplished alpine skier from Italy, are regarded as two of Europe's most promising winter sports athletes. Their attendance marked the official launch of their partnership with TCL, underlining the brand’s commitment to inspire greatness through the fusion of sports and technology. Joy and Alex were particularly intrigued by TCL’s new standout products within the NXTHOME™ area, including the Premium QD-Mini C9K LED TV, the immersive Z100 FlexConnect speaker, the intelligent FreshIN 3.0 air conditioner, the Super Drum washer, and the integrated Free refrigerator.
"Being part of IFA 2025 with TCL and witnessing their latest innovations was incredible," Joy remarked. "The atmosphere at the booth, interacting with fans, and learning about TCL's technology that supports daily routines was truly inspiring."
Alex added, "TCL's inspiring message of greatness resonates with the dedication required in training, competing, and growing as an athlete. I am proud to be part of Team TCL and excited to see where this partnership will lead us."
The interaction at IFA was not just a showcase but also featured social media content creation and media interviews where the athletes shared insights on overcoming challenges both on and off the ice and slopes. This synergistic collaboration highlights how technology complements their training and recovery regimens.
This event also reinforces TCL’s engagement with the Global Olympic and Paralympic Alliance and its partnership with the International Olympic Committee (IOC) in the audiovisual and home appliances category until 2032. This alliance illustrates TCL’s mission to inspire and unite people across cultures and generations through the power of sports.
The innovative products showcased at IFA aim to enhance experiences for fans and athletes alike, from digital screens at the Winter Olympics to essential appliances at the Olympic Village. By focusing on these tools, TCL contributes to a richer experience during key sporting events.
Looking ahead, Joy and Alex are set to feature prominently in TCL’s upcoming campaigns in anticipation of the Milan-Cortina Winter Olympics 2026. As a leading consumer electronics brand, TCL is dedicated to creating products that blend smart design and innovative technology to inspire excellence. From state-of-the-art TVs to versatile smart home appliances, TCL's offerings are designed to elevate everyday experiences.
For more information on TCL's wide range of products and their commitment to innovation, visit their official website at https://www.tcl.com. TCL is a registered trademark of TCL Corporation, with all other trademarks belonging to their respective owners.
Topics Consumer Technology）
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