#Japan #Shibuya #Perelog #Museum Support #Visitor Engagement

Unlocking the Power of Museum Engagement: Introducing Perelog

In an age where cultural institutions face significant challenges, a new platform is emerging with the aim of fostering visitors' connections to museums. Tsunagle Co., Ltd., headquartered in Shibuya, Tokyo, has officially launched Perelog, a web media aimed at supporting museums, zoos, aquariums, botanical gardens, and various cultural institutions. The platform went live on July 31, 2026, marking a pivotal moment in the way we interact with our cherished institutions. Alongside the launch, Tsunagle has commenced pre-registration for its iOS and Android application, set for a beta release in August 2026.

What is Perelog?

Perelog stands as a comprehensive museum advocacy platform that encourages visitors to discover new places to visit while collecting digital stamps as records of their experiences. The tagline "Explore, Collect, Support" encapsulates its mission: to facilitate a cycle where each visit not only enriches personal experience but also strengthens the institutions that provide such enriching encounters.

This initiative aims to support museums by providing critical information, articles, and outreach services at low or no cost. The underlying belief driving Perelog is that individual records of visits will serve as a powerful tool for sustaining these institutions.

The Importance of Museums

The experiences within museums—including observing animals in zoos, exploring underwater worlds in aquariums, and encountering historical artifacts in museums—are invaluable. However, behind these engaging experiences lies a complex web of responsibilities. Institutions are engaged in species conservation, preservation, research, and public education—efforts that transcend mere display and touch upon deeper societal roles.

Unfortunately, this noble endeavor is being undermined by tightening financial constraints. According to a report from the Japan Museum Association published in March 2026, over 77% of responding institutions conveyed financial challenges, while approximately 73% indicated they lack sufficient staffing. Moreover, 76.1% responded that a system of citizen support for museums is underdeveloped, highlighting the pressing need for a connection between passionate visitors and the institutions they cherish.

Interestingly, instances of successful fundraising campaigns illustrate that public interest and support for museums are alive and well. The National Museum of Nature and Science in Japan proved this with a crowdfunding campaign that raised over 920 million yen in just nine hours, showing that there are myriad individuals eager to support cultural institutions.

The Structure of Perelog

Perelog consists of two primary components: a web media platform and a museum advocacy app, uniting visitors’ experiences of exploration, collection, and support into one cohesive journey.

1. Web Media for Exploration: Perelog’s web platform provides insights and features on various institutions—zoos, aquariums, botanical gardens, museums, and science centers. It aims to highlight the enjoyment and social roles these spaces fulfill. With this media, visitors can discover new places through thematic coverage and interviews, all while ensuring they are informed of seasonal changes and unique exhibitions.

2. App for Collecting: Slated for launch in August 2026, the Perelog app will allow users to check in at locations and collect digital stamps, akin to the concept of collecting shuin (temple stamps). This feature will document when and where users visited, creating personalized records of their cultural excursions.
Features include:
GPS or QR code check-ins
Digital stamps per visit
Collection albums organized by type of institution
Access to visit history reflecting past trips
Synchronization between website accounts and mobile app
These basic functions will be offered for free, making the app an accessible tool for all users wishing to engage with museums.

3. Supporting Institutions: Simply visiting and recording experiences through Perelog constitutes a crucial form of support for these institutions. Every entry fee and subsequent visits directly contribute to the sustainability of the museums. Sharing collected stamps and visit history fosters new connections between institutions and potential visitors, thus creating a continual cycle where attendance can lead to renewed interest and support.

Commitment to Connecting Visitors and Museums

The overarching goal of Perelog is to adapt to and address the various challenges faced by museums while harnessing the enthusiasm of visitors who want to engage. By facilitating visits and developing a loyal community of museum supporters, Perelog aims to strengthen the connections between cultural institutions and the public.

Future Outlook

The company is committed to refining app functionalities in anticipation of its beta release in August 2026, with plans to expand upon museum information and collaborative initiatives thereafter. A ‘Supporter Membership’ program is also in the pipeline for users wanting to deepen their involvement with museums.

In the words of Tsunagle’s CEO, Maki Yamamoto, “Museums are crucial for preserving cultural, natural, and academic heritage for future generations. By providing easy access to engagement pathways, we aim to encourage community participation and facilitate the vital work of these institutions. We invite everyone to visit their local museums and start collecting memorable experiences today.”

In conclusion, with the launch of Perelog, the synergy between visitors and museums is set to flourish. Are you ready to collect your first digital stamp?

For more details, visit Perelog.