#Japan #Shinagawa #KAIDO books & coffee #Fresh Scones #Bread Fest 2026

Celebrating Success: Fresh Scone Sales at KAIDO books & coffee

Nestled in the historic town of Shinagawa along the old Tōkaidō highway, KAIDO books & coffee has garnered a loyal following over the past decade. Known for its signature dish, the "Fresh Scone," this beloved book café, operated by Shinagawa City Development Company, announced a significant milestone: the official launch of their online sales, coinciding with their recent award at the prestigious Bread Fest 2026 in Yokohama.

Award-Winning Fresh Scones Make Their Mark

At the Bread Fest 2026, held in March, KAIDO books & coffee debuted its Fresh Scones and claimed a remarkable honor for a first-time participant. Long lines formed at the event as eager patrons waited for their chance to indulge in these delectable treats, which often sold out quickly. This incredible response inspired KAIDO to initiate a nationwide delivery project, ensuring that even those far from Shinagawa can experience the delight of their Fresh Scones.

What Exactly Are Fresh Scones?

The term "fresh scone" has become widely recognized, with many convenience stores and bakeries across Japan adopting the concept. However, KAIDO's version stands out as a true pioneer, having been developed since the café's inception in 2015. Unlike typical interpretations of a scone, KAIDO's Fresh Scone showcases a unique richness, made with an abundant amount of fresh cream blended into the dough alongside domestically sourced butter, leading to an elevated taste experience.

Furthermore, the focus on quality doesn't stop at ingredients. The company is particularly meticulous about sourcing fresh cream from Hokkaido's Nembu region, contributing to a luxurious texture. The scones feature a mouthwatering contrast with a crispy exterior and a remarkably soft, cotton-candy-like interior, breaking the conventional notion that scones are dry and crumbly.

A Decade of Excellence in Shinagawa

Celebrating 10 years of dedication, KAIDO's Fresh Scones have gained acclaim not only among locals but also as a popular gift choice for celebrities and in various department store events. The café maintains its identity as a pioneer in the fresh scone trend while upholding a commitment to delivering genuine deliciousness that isn't swayed by passing fads.

Limited-Time Online Sales: Award Commemorative Sets

To mark the launch of online sales, KAIDO is introducing special promotional sets that allow newcomers to savor their unique offerings at a special price. These sets include the ever-popular Original Plain flavor, alongside a selection of seasonal favorites.

• - Product Name: Bread Fest Award Commemorative Fresh Scone Tasting Set
• - Contents: A mix of the best-selling Original Plain and seasonal flavors.
• - Sales Location: Available on KAIDO books & coffee’s official online store (STORES).
• - Sales Date: Commences May 1 at 10 AM, available in limited quantities until sold out.

The Visionary Behind KAIDO:

Ryota Sato, the CEO of Shinagawa City Development Company, founded it in 2010 after graduating from high school and exploring various jobs, including a stint at a rickshaw company and a role at Recruit Co., where he helped promote eateries. Sato's passion for enhancing his hometown and fostering community initiatives led to his creation of KAIDO books & coffee in 2015, which has since become a staple in the Shinagawa district, known for its unique blend of literature and culinary excellence. The café has also expanded its offerings, targeting sales in major department stores such as Mitsukoshi Isetan and Takashimaya.

With a commitment to culture, community, and quality, KAIDO books & coffee is looking forward to bringing the joy of their Fresh Scones to homes across Japan.

For further details, please contact:
Shinagawa City Development Company
Name: Ryota Sato
Phone: 03-6404-6388
Email: [email protected]
Date of Issue: January 15, 2026
Headquarters: 2-3-7 Kitashinagawa, Shinagawa-ku, Tokyo
Business: Restaurant management, confectionery production and sales.