Introducing the 'Kodomo Furusato Bin': Supporting Children's Needs Through Local Tax Donation

Introduction

The 'Kodomo Furusato Bin' is an innovative local tax donation platform aimed at supporting children in need, launched by Nessu Co., Ltd., headquartered in Setagaya, Tokyo. This initiative delivers local specialty products and experiences to children’s cafeterias, single-parent families, and children facing serious illnesses. By participating in this program, donors can receive the same rewards as traditional local tax donations while also contributing to the alleviation of social issues, such as disparities in opportunities for children.

Miyakonojo: A Champion of Local Tax Donations

Recently, Nessu has signed a contract with Miyakonojo City, located in the southwestern part of Miyazaki Prefecture, which has consistently ranked among the top ten in the nation for local tax donation reception for eleven consecutive years. Remarkably, Miyakonojo has been the top recipient of local tax donations five times, including the last two fiscal years. Known for its exceptional products, such as premium meats and shochu, Miyakonojo City’s participation in the 'Kodomo Furusato Bin' is expected to expand support networks for children in need.

Supporting Children with Local Produce

Through the 'Kodomo Furusato Bin', a portion of the funds raised will be allocated to delivering Miyakonojo's high-quality meat to children's cafeterias and single-parent households across the country. This is a vital protein source that is often difficult for these cafeterias to secure. Moreover, it provides an opportunity for food education related to consuming living creatures. By delivering delicious meat from Miyakonojo, the initiative fosters an understanding of the importance of food, supports the local agriculture and livestock industry, and conveys Japan’s meat culture to children.

Is Meat Delivery Necessary?

Children’s cafeterias often struggle to provide essential nutrients such as protein due to financial constraints. By ensuring that these establishments receive meat, Nessu is not only addressing nutritional needs but is also facilitating educational moments where children learn about the food cycle, culture, and the value of local produce. Miyakonojo's initiative focuses on holistic support for children to instill a sense of responsibility and joy in their learning and dietary habits.

Insights from Officials

Mr. Shuichi Nomiyama of the Miyakonojo City Local Tax Donation Division emphasizes that the 'Kodomo Furusato Bin' skillfully links local industrial promotion with children’s support, creating new value in the community. This initiative transcends mere material exchanges and represents a burgeoning culture where donation reflects heartfelt intentions.

Mr. Yuki Kido, CEO of Nessu, expressed his excitement about collaborating with Miyakonojo, highlighting not only the provision of protein-rich meat for education but also the ease it allows for participants to contribute to children's welfare. The initiative is structured to expand networks of support that directly affect children's lives positively.

Overview of the 'Kodomo Furusato Bin'

The 'Kodomo Furusato Bin' employs local tax donation as a means to distribute local specialty products to support children in need. Donors can select their intended recipients, allowing them to convey their wishes through their contributions. This fosters a sense of communal responsibility towards the welfare of the next generation.

Launched in 2023, the service has already garnered participation from six municipalities, including Asahikawa City. Plans are in place to expand this initiative to 10-20 regions by 2025.

About Nessu Co., Ltd.

Founded in June 2022 and led by Mr. Yuki Kido, Nessu aims to bridge gaps in opportunities for children arising from their environments. By partnering with various stakeholders—municipalities, businesses, and individuals—Nessu works tirelessly to build a society where every child has access to the same opportunities.

Recruitment Opportunities

Nessu is actively seeking individuals who share its vision of eliminating opportunity disparity among children. The organization values commitment to excel, innovative problem-solving, and teamwork. Interested applicants are invited to explore opportunities with Nessu at Nessu Careers.

For more information about the 'Kodomo Furusato Bin', visit the official website: Kodomo Furusato Bin.