Matsuya Foods Introduces Legendary Beef Curry at Matsunoya
Matsuya Foods, the parent company behind the popular Matsunoya brand, is excited to announce the upcoming launch of its much-loved "Founding Beef Curry." This delectable dish will be available starting at 3 PM on July 8, 2026, in select Matsunoya locations nationwide. This release marks a significant celebration as Matsuya Foods approaches its 60th anniversary, a milestone that highlights the brand's commitment to quality and customer satisfaction.
The Founding Beef Curry is a testament to Matsuya’s culinary heritage, featuring a unique blend of sweet sautéed onions and aromatic spices that deliver a comforting yet sophisticated flavor profile. Each bowl is brimming with tender, slow-cooked beef that enhances the dish's overall deliciousness, making it a perfect meal for both simple eaters and those seeking a taste of indulgence.
In addition to the classic Founding Beef Curry, Matsunoya is set to offer two exciting new variations that incorporate their signature pork cutlets. The highly anticipated
"Founding Beef Pork Cutlet Curry" showcases a hand-breaded cutlet cooked to perfection, while the
"Founding Beef Extra-Thick Ribeye Cutlet Curry" promises a hearty experience for meat lovers.
Customers can look forward to enjoying the following options:
- - Founding Beef Curry: 780 yen
- - Founding Beef Pork Cutlet Curry: 980 yen
- - Founding Beef Extra-Thick Ribeye Cutlet Curry: 1,170 yen
- - Founding Beef Omelet Curry: 980 yen
- - Founding Beef Pork Cutlet Omelet Curry: 1,180 yen
- - Founding Beef Extra-Thick Ribeye Pork Cutlet Omelet Curry: 1,370 yen
- - Single Founding Beef Curry: 660 yen
Prices include tax and carry-out options are available. Note that prices are the same for dine-in and carry-out.
More than just delicious dishes, Matsunoya invites customers to take advantage of various promotional offers and loyalty rewards. For those looking to save, the official Matsuya Foods app provides exclusive coupons and easy mobile ordering through the "Matsubento Net" service. They also accommodate multiple cashless payment options to enhance the customer experience.
Notably, Matsunoya takes pride in offering free rice refills for in-house dining, allowing customers to enjoy their meal to the fullest without worrying about portion sizes. This service is available in select locations.
Stay updated with Matsunoya’s new offerings and behind-the-scenes stories by following their official Twitter account @matsu_noya, where customers can engage and contribute ideas that may shape future menu items.
As Matsuya Foods embarks on this flavorful journey back to its roots, food enthusiasts are encouraged to visit participating Matsunoya locations and indulge in the nostalgic tastes of their beloved Beef Curry. Don't miss out on this culinary revival celebrating decades of dedication to delicious dining.
Important Information:
- - Launch Date: July 8, 2026
- - Available Locations: Select Matsunoya restaurants nationwide
- - Inquiries: For specific menu items and availability, please check with your nearest Matsunoya location or visit their official website.
In conclusion, Matsuya Foods is primed to bring the legendary flavors of its Founding Beef Curry back into the spotlight, reaffirming its place in the hearts of curry lovers everywhere.