In a significant development for the European consumer landscape, Javier Ferran has officially announced the launch of Terlos, an investment platform designed to support consumer brands in their next growth phase. Currently serving as the Chairman of Diageo and the International Airlines Group (IAG), Ferran's new venture aims to focus primarily on family- and founder-led businesses, which he believes have the potential for substantial growth in the ever-changing market.
Terlos has secured backing from a wholly-owned subsidiary of the Abu Dhabi Investment Authority (ADIA), with Ferran taking on the role of exclusive limited partner. This partnership not only brings capital but also strategic oversight, providing Terlos with a unique framework to facilitate investments in medium to large consumer brands across Europe. These investments will be characterized by a flexible horizons and governance structures, addressing the diverse requirements of the companies involved and their stakeholders.
Ferran's vision for Terlos leverages his four decades of experience in operations and investment within the consumer sector. "Our team is well-positioned to uncover long-term value in family-owned and founder-led consumer goods companies across Europe," Ferran stated. He emphasized that Terlos's operational expertise and hands-on approach are designed to assist management teams and shareholders in optimizing brand differentiation and scaling their businesses effectively.
The team at Terlos consists of seasoned professionals with substantial operational and investment expertise. Their extensive network within the consumer goods industry is expected to facilitate collaboration with founders, investors, and management teams, ensuring that the companies Terlos invests in are equipped with the necessary resources to thrive.
Hamad Shahwan Aldhaheri, Executive Director of the Private Equities Sector at ADIA, expressed confidence in Terlos's capabilities. "The Terlos team has deep experience in partnering with consumer brands to develop and execute their strategies. They are perfectly positioned to identify family and founder-led enterprises that are ripe for investment and to guide them through their next growth phases."
Terlos's approach will prioritize family and founder-led brands, which Ferran regards as highly resilient sectors. By aligning the operational expertise of Terlos with the strategic insights of its partners, the platform aims to create significant enabling influence, fostering growth tailored to a dynamic market environment.
In conclusion, the establishment of Terlos signifies a robust commitment to nurturing the future of consumer brands in Europe. By merging investment with operational support, Ferran and his team aim to empower businesses that have the foundational strength of being family-origins or founder-led. With the backing of ADIA, Ferran's Terlos represents a promising step towards transforming the accessibility of capital and strategic resources for businesses aiming to elevate their market presence.
For those interested in learning more about Terlos and its investment initiatives, further details can be obtained by contacting
[email protected].