#Japan #Tokyo #Tobacco #Evo #Ploom

Exciting Launch of Evo Sakura Regular

JT to launch Evo Sakura Regular, adding to Ploom's premium tobacco offerings. The anticipated Evo Sakura Regular will hit the shelves starting April 6, 2026. After attracting significant attention in a customer voting campaign, this new product stood out as a favorite, securing the third spot among four contenders. The selection aligns perfectly with the spirit of spring, promising a refreshing experience for users.

Evo, a bespoke brand from Japan Tobacco (JT), marks the first foray into premium heated tobacco with a focus on quality. Each stick is crafted from carefully selected tobacco leaves and comes with the backing of over 100,000 tastings. This meticulous process ensures that customers will enjoy a smooth and flavorful smoke.

The Evo Sakura Regular boasts a sophisticated aroma and gentle floral notes that together create a well-rounded flavor profile. What should you expect? A bright fragrance is accompanied by a slight floral undertone, resulting in a creamy, fulfilling experience with every puff.

Customer-Centric Approach

This launch underscores JT's commitment to catering to the evolving preferences of tobacco consumers. With many new entrants into the Ploom brand family expected shortly, efforts will continue to innovate and improve product quality. Joining such possibilities, the top two voted products will also see a national release soon.

As part of the launch festivities, JT will sponsor the Asakusa Rokku SAKURA STREET event from March 27 to April 5, 2026, where a specialized Ploom Lounge will provide guests with an immersive experience of the new Evo Sakura Regular. This pop-up will highlight customer engagement through tasting and interaction—showcasing the brand's dedication to enhancing customer relations and brand loyalty.

Product Availability

Evo Sakura Regular will be available in 20-stick packs for 580 yen as a regular-flavored option. Starting from April 1, 2026, all Evo series products, including the new Sakura Regular, will have a uniform price of 580 yen due to updated taxation policies surrounding heated tobacco.

Retailers including convenience stores and specialized tobacco vendors nationwide will stock the product alongside online availability through the JT Club website and Ploom Shop locations.

Here's a look at participating retailers:

• - CLUB JT Online Shop
• - Ploom Shops (Tokyo, Nagoya, Namba, Tenjin)
• - Ploom Stands across Japan

About Ploom

Ploom is built on the philosophy of delivering the best smoking experience through innovation and quality. The brand continues to evolve with products like the Ploom AURA and Ploom CUBE, designed to enhance the enjoyment of heated tobacco.

Whether you're after tradition or modernity, the Ploom series has tailored devices and products to meet diverse customer needs effectively. Each product reflects the brand’s unwavering commitment to flavor and satisfaction, allowing enthusiasts to discover their ideal smoking experience.

For queries, customers can contact Ploom's dedicated customer service team at 0120-108-513 from 10:00 AM to 9:00 PM, excluding holidays.

In summary, the upcoming launch of Evo Sakura Regular promises to elevate the Ploom experience while reinforcing JT's position in the shifting landscape of tobacco consumption.