Celebrating 15 Years of Kyushu Shinkansen with Exclusive Offers from FamilyMart

Kyushu Shinkansen Marks Its 15th Anniversary with Special Offers from FamilyMart

In a remarkable celebration, the Kyushu Shinkansen is set to mark its 15th anniversary on April 7, 2026. This major milestone will be commemorated with a collaborative campaign led by FamilyMart, alongside JR Kyushu, to extend heartfelt appreciation to the local communities of Kyushu Region and beyond.

With approximately 1,500 FamilyMart stores participating in this campaign, the focus will be on areas including Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima prefectures, as well as select stores in Yamaguchi. The anniversary campaign is a part of FamilyMart's commitment to be the most loved convenience store in the communities it serves, embodying its motto of “the most loved by locals.”

Special Treats for Shinkansen Travelers

In conjunction with this celebration, FamilyMart will roll out unique local delicacies known as the “Umai-mon selection: Kyushu Gourmet Adventure,” offering travelers a taste of the rich culinary culture linked to the key Shinkansen stations. Starting from April 7, 2026, customers can savor specially crafted dishes catered to complement their journeys on the Shinkansen. Here's a sneak peek of some of the delightful offerings:

1. Grilled Mackerel with Spicy Cod Roe Rice
- Price: 369 yen (tax included: 398 yen)
- Inspired by Hakata Station, this dish combines locally beloved flavors, featuring grilled mackerel served over barley rice with a kick from spicy cod roe.

2. Kashiwa Rice with Salad Chikuwa
- Price: 369 yen (tax included: 398 yen)
- Drawing from the specialties of Shin-Tosu and Kumamoto stations, this bento highlights a blend of Kashiwa rice and iconic Kumamoto's Salad Chikuwa.

3. Chicken Rice with Sweet Potato Tempura
- Price: 369 yen (tax included: 398 yen)
- This dish, inspired by the culinary heritage of Kagoshima Station, features tender chicken served over rice, accompanied by crispy sweet potato tempura.

4. Roll-chan (Whipped Cream & Amaou Strawberry Sauce)
- Price: 227 yen (tax included: 245 yen)
- A popular confection featuring a limited edition design for the anniversary using the rich concentrated juice from Fukuoka’s Amaou strawberries.

These enticing options, available at FamilyMart from April 7, showcase the vibrant flavors of Kyushu, perfect for travelers on the go.

Engaging Campaigns and Promotions

To celebrate these culinary delights, customers can participate in special promotions. For every purchase of the featured gourmet items in combination with selected Suntory beverages (such as Black Oolong Tea or Sesame Barley Tea), customers using the Famipay app will earn 50 yen in Famima points, creating more value during this festive period.

The promotion runs from April 7 to April 27, 2026, amplifying the excitement surrounding the anniversary.

Exclusive Merchandise and Unique Experiences

In addition to the food offerings, FamilyMart has prepared exclusive anniversary merchandise available online. Customers can reserve limited edition collectibles, including a Kyushu Shinkansen outing set and unique commemorative keychains, all reflecting the essence of the Shinkansen journey.

Moreover, a special collaboration with HKT48 will take place, with the group narrating engaging original videos showcased on FamilyMart's FamilyMartVision digital signage system in select stores across the region. Customers will be treated to exciting insights about the campaign offerings in a lively format.

Available from April 7 to April 20 of the same year, these engaging content pieces will enhance the shopping experience within FamilyMart while celebrating the regional essence of Kyushu.

As the Kyushu Shinkansen continues to connect and inspire the regions it serves, FamilyMart is proud to support local communities by creating memorable experiences and delicious offerings throughout this anniversary campaign.