#United Arab Emirates #Dubai #Plusgrade #Guest Experience #Atlantis Dubai

Plusgrade and Atlantis Dubai Enhance Guest Experiences with Seamless Upgrades

In an exciting collaboration, Plusgrade, a leader in ancillary revenue solutions for the travel industry, has teamed up with the prestigious Atlantis Dubai, which includes both Atlantis, The Palm and Atlantis The Royal. This partnership introduces a sophisticated system designed to elevate guest experiences by providing effortless access to room upgrades, longer stays, and exclusive experiences. By integrating Plusgrade's smart platform directly with Atlantis Dubai's systems, the resort is set to redefine luxury hospitality through enhanced personalization and user-friendly technology.

A Seamless Transition to Modern Luxury

The integration marks a significant improvement from a traditional system to an intuitive, fully automated operating platform. Guests can now bid or purchase room upgrades with ease, ensuring their stay is tailored to their specific desires, all while maintaining the resort’s commitment to first-class hospitality. In addition to room enhancements, this innovative platform grants guests more options and flexibility throughout their travels, significantly enriching their overall experience.

This initiative comes on the heels of a successful pilot program at Atlantis, The Palm, where Plusgrade's solution not only increased guest satisfaction but also generated substantial additional revenues, establishing Plusgrade as a vital strategic partner in hotel technology.

Transforming Guest Interactions

Daniele Carrai, the Vice President of Revenue Management at Atlantis Dubai, remarked, “The power of offers technology transforms how travelers interact with their journey. Having witnessed the positive impact of Plusgrade's solutions during my time in the cruise sector, I am thrilled to bring this level of innovation to Atlantis Dubai. Our 'partnership for innovation' with Plusgrade allows us to push boundaries continually and evolve our offerings for our guests.”

Michael Chatzidakis, Revenue Management Director at Atlantis Dubai, added, “At Atlantis, our guests expect a level of luxury and personalization that sets new benchmarks in the ultra-luxury market. Plusgrade's intelligent platform enables us to enhance every aspect of the guest journey, providing tailored services and experiences that make every stay unforgettable.”

A Future of Enhanced Guest Experiences

Ken Harris, the founder and CEO of Plusgrade, commented, “Our partnership with Atlantis Dubai exemplifies how technology can enhance guest experiences while also generating substantial ancillary revenues. By integrating our intelligent upgrade solution alongside other personalized sales opportunities, we provide guests with more options and flexibility while helping Atlantis Dubai unlock new revenue streams.”

Key Benefits of the Program

• - Exclusive Upgrades: Guests can bid or purchase upgrades, ensuring a custom and elevated stay.
• - Flawless Experience: The platform is fully integrated with Atlantis Dubai's brand and reservation systems for effortless personalization.
• - Maximum Guest Engagement: A wide range of sales opportunities ensures every guest can enhance their stay in ways that fit their needs.

This partnership marks a significant step forward in Atlantis Dubai's commitment to hospitality innovation, offering guests a more personalized and seamless experience. With the ability to bid for upgrades, guests at both Atlantis, The Palm and Atlantis The Royal now have instant access to exclusive experiences and enhancements that will make their stays truly remarkable.

About Plusgrade

Founded in 2009 and headquartered in Montreal, Plusgrade is a leading provider of ancillary revenue solutions for the global travel sector. More than 250 airlines, hotel brands, cruise lines, rail companies, and financial services rely on Plusgrade to create significant revenue streams through exceptional customer experiences. Acting as a hub for ancillary revenues, Plusgrade has generated billions of dollars in new revenue opportunities through its platform for partners while improving travel experiences for millions of their customers.

About Atlantis Dubai

Atlantis Dubai is a world-renowned luxury destination, featuring two iconic resorts, Atlantis, The Palm and Atlantis The Royal, which deliver unparalleled opulence, adventure, and hospitality. Atlantis, The Palm, known for its world-famous Aquaventure Waterpark and renowned dining experiences, perfectly encapsulates the region's first-class leisure and entertainment. Meanwhile, Atlantis The Royal redefines ultra-luxury with its innovative design and array of high-end amenities, setting a new benchmark for luxurious experiences.

For more information, visit Plusgrade and Atlantis Dubai.