Exciting New Spring Products from BAGEL & BAGEL Featuring Strawberry Delights

BAGEL & BAGEL's Spring Treats

As spring arrives, BAGEL & BAGEL is set to delight customers with a tempting array of seasonal products. Launching soon, these unique offerings highlight the fresh and vibrant tastes of the season. The new strawberry bagels and fruity muffins promise to capture the essence of spring and are available for a limited time.

New Strawberry Bagel Offerings

Strawberry Milk Bagel - 300 Yen (Tax inclusive)

This special bagel blends strawberry milk dough with rich condensed milk chips and juicy strawberry chunks. It’s an invitation to savor the elegant flavor of strawberries combined with a gentle hint of sweetness from milk—truly a quintessential spring delight.

- Availability: April 15, 2026 (Wednesday) until sold out.
- Where to buy: Available at all BAGEL & BAGEL locations across the country, though some stores may not carry this product.

Strawberry Mochi Bagel - 333 Yen (Tax inclusive)

For those who love a chewy texture, the Mochi Strawberry Bagel will be a hit. This bagel features a moist and chewy dough filled with sweet and tangy strawberry paste and topped with poppy seeds. It's a beloved mochi-style bagel, transformed for the spring season.

- Availability: April 15, 2026 (Wednesday) until sold out.

Seasonal Muffins to Indulge In

Alongside the bagels, BAGEL & BAGEL is also presenting a range of exquisite muffins:

Blueberry & Hokkaido Yogurt Cream Muffin - 383 Yen (Tax inclusive)

This delightful muffin is filled with a generous amount of blueberry jam and encases Hokkaido yogurt paste, offering a lavish experience of fruity sweetness paired with a refreshing tang from the yogurt. It’s a perfect indulgence for the spring season.

- Availability: April 1, 2026 (Wednesday) to June 30, 2026 (Tuesday).

Strawberry Cream Muffin - 383 Yen (Tax inclusive)

Using a deep and aromatic strawberry cream infused with Kirsch liqueur, this muffin is topped with luxurious pieces of strawberry chocolate. The combination of textures and juicy flavors creates a sophisticated treat for strawberry lovers.

- Availability: April 1, 2026 (Wednesday) to June 30, 2026 (Tuesday).

Lemon Cheese Cream Muffin - 383 Yen (Tax inclusive)

Infused with lemon peel, this muffin dough wraps cream cheese filling, creating a delightful balance of flavors. Finished with zesty lemon slices and rich lemon chocolate, it creates a refreshing sensation, perfect for the season.

- Availability: April 1, 2026 (Wednesday) to June 30, 2026 (Tuesday).

BAGEL & BAGEL's Commitment to Quality

BAGEL & BAGEL offers exceptional bagels made from simple, high-quality ingredients—flour, water, and other natural additives. Sourced primarily from North America, the carefully selected wheat provides a perfect balance of rich flavor and subtle sweetness.

Unlike regular bagels that tend to be hard, BAGEL & BAGEL’s unique preparation method results in a moist and chewy texture, making them enjoyable even for children. The bagels maintain their soft consistency even after some time, ensuring a delightful experience with every bite.

About Alteko, the Parent Company

Located in Chuo-ku, Tokyo, Alteko, a subsidiary of JFLA Holdings, proudly operates the BAGEL & BAGEL brand. In addition to BAGEL & BAGEL outlets, Alteko manages various dining establishments offering bagels, baked goods, and more.