A New Era in Maternity Wear: 3D Maternity Shorts
In a groundbreaking move for expectant mothers, CHARMP MAKE BODY, a brand under the umbrella of Four Seasons HD, has launched its innovative 3D Maternity Shorts, which became available on July 1, 2026. The product aims to address the real concerns that women face during pregnancy and the postpartum period.
Understanding a Mother's Needs
The seed for this initiative was planted three years ago when the mind behind the design, expert in underwear “Kojimiku” (a.k.a. Mikiko Kojima), experienced her own pregnancy. Feeling discomfort from conventional maternity shorts, she noticed several issues:
- - The pressure from elastic bands became unbearable as her belly grew.
- - Sensitive skin reacted negatively to seams, leading to irritation.
- - Ill-fitting sizes caused unwanted compression around her thighs.
These firsthand experiences prompted her desire to create a product that would snugly fit any growing belly while offering comfort throughout pregnancy and recovery after childbirth. Thus, the 3D Maternity Shorts were born.
Key Features of 3D Maternity Shorts
The team devoted immense effort to ensure that the product delivered on three critical aspects: design, comfort, and affordability.
1. Embracing 3D Design for Ultimate Comfort
The standout feature of the 3D Maternity Shorts is its unique “3D structure” designed to stretch and cradle the growing belly. Unlike traditional shorts, this design eliminates seams, ensuring that the fabric is gentle against sensitive skin. By integrating a seamless knit architecture, the shorts offer a stress-free wearing experience, particularly for the discomfort-prone areas of the body.
2. Non-Slip Design for Everyday Use
One significant drawback of traditional maternity wear is the discomfort caused by elastic bands. To mitigate this, the 3D Maternity Shorts are crafted without any elastic yet remain secure around the body. Thanks to its innovative 3D knitting technique, they adequately support the body while providing relief from constriction, allowing mothers to move freely and comfortably throughout their day.
3. Leg Openings Designed for Active Use
In addition to the waist, the 3D Maternity Shorts have been meticulously engineered to accommodate changing thigh sizes. The leg openings are designed for flexibility, ensuring that they don't dig into the skin regardless of movement, catering to the dynamic lifestyle of expectant and new mothers.
4. Affordable and Practical Pricing
Recognizing the financial challenges that often accompany motherhood, especially during the transition period, the product is priced incredibly reasonably at 1,980 yen for a pack of three pairs. This pricing reflects the commitment to ensure mothers don't feel the need to compromise on their comfort or care for their needs.
The inner lining of the shorts is 100% cotton to enhance the softness against sensitive skin, and the absence of care tags ensures a smooth, irritation-free experience.
Long-Term Use: A New Standard in Maternity Apparel
3D Maternity Shorts are designed to provide comfort not only during pregnancy but also throughout the postpartum recovery phase. It can take several months for a woman’s abdomen to return to its pre-pregnancy state; therefore, these shorts can adapt to changing body shapes during this period.
The aim is to redefine the concept of maternity apparel, moving away from the old standards of cumbersome elastic and seams to a more comfortable and contemporary approach that can serve future generations of mothers.
With this launch, CHARMP MAKE BODY aspires to become a leading name in maternity wear, hoping that the 3D Maternity Shorts will make a positive impact on the lives of mothers everywhere.
Product Overview
- - Product Name: 3D Maternity Shorts
- - Release Date: July 1, 2026
- - Price: 1,980 yen (for a set of three pairs)
- - Color Options: Beige, Pink, Black
- - Available Sizes: M, L, XL, 2XL, 3XL
- - Material Composition: 97% Nylon, 3% Polyurethane, 100% Cotton for the crotch area
- - Care Instructions: Machine washable
Available for Purchase
Company Information
- - Company Name: iiiy
- - CEO: Hirohiko Matsuno
- - Head Office: 4-1-10 Toranomon, Minato City, Tokyo, 2F Aoki Building
- - Founded: December 2019
- - Business: Planning, Development, and Sale of Women’s Apparel, E-Commerce
- - iiiy Official Website
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For media inquiries, please contact the PR department of iiiy at
Email:
[email protected] or
TEL: 03-6272-6764.