#Japan #Tokyo #Earth Corporation #Bath Salt #Selune

Introducing Selune: The New Ocean-Inspired Bath Salt by Earth Corporation

On October 20, 2025, Earth Corporation, headquartered in Chiyoda, Tokyo, launched a revolutionary new product designed to create a tranquil bathing experience: Selune. This ocean-inspired bath salt not only enhances relaxation but elevates the sensations of touch, sight, smell, and sound during bath time.

The Concept Behind Selune

In a fast-paced modern society, a recent internal survey conducted by Earth Corporation indicated that the primary desire of individuals during their daily baths is relaxation. Responding to this increasing need for peaceful, personal time, they developed Selune, a bath salt designed to stimulate the five senses. Using premium minerals sourced from Australia’s Shark Bay—a UNESCO World Heritage site—this product redefines at-home bathing.

Unique Features of Selune

Selune bath salt is formulated with natural ocean salt, packed with minerals known for skin tightening properties. What sets Selune apart is Earth Corporation's proprietary technology that encapsulates the ocean salt in a unique carbonation powder. When added to warm bathwater, users experience a delightful fizzing sensation, bringing forth the active ingredients slowly and enhancing auditory comfort during the bathing ritual.

Visually, the bath water takes on a calming marine yellow hue, reminiscent of a tranquil sunset on the horizon. Accompanying this serene ambiance is the exquisite fragrance of finger lime, an aromatic blend that perfectly balances freshness and warmth, soothing the mind and elevating the bathing experience to something truly special.

The Essence of Selune

The name Selune beautifully merges the French words for salt (Sel) and moon (Lune), reflecting the brand's mission to use the natural power of salt to uplift and heal, while the soft light of the moon brings gentle serenity. Each bath becomes an invitation to unwind and experience the tranquility brought by Selune.

How to Use Selune

To use Selune, simply fill your home bathtub with approximately 200 liters of warm water, add 35 to 60 grams of the bath salt, and stir well until fully dissolved. For quick measurement, half of the cap roughly equals 50 grams.

Product Overview

• - Product Name: Selune: Comforting Finger Lime Scent
• - Selling Name: Selune FL
• - Net Weight: 500g
• - Category: Bathing Cosmetic
• - Price: Open pricing
• - Launch Date: October 20, 2025
• - Availability: Amazon

A Deep-Rooted Tradition

As Earth Corporation approaches its 100th anniversary in 2025, it reflects on a legacy built on a philosophy of “supporting life and harmonious coexistence with the earth”. Founded in Namba, Osaka, the company commits to enhancing human health and comfort while meeting evolving needs through various products. With a headquarters in Chiyoda and research facilities in Akō, Hyōgo Prefecture, Earth Corporation has expanded its offerings worldwide, supplying essential products to approximately 50 countries across Asia and beyond.

As they step into the next century, Earth Corporation remains committed to embracing change, learning from failures, and boldly innovating in their pursuit of enhanced living for all. Selune is another testament to their dedication, inviting everyone to indulge in rich, sensory experiences designed for relaxation and rejuvenation.