Sumikko Play Studio
2026-07-31 03:29:10

Exciting New Campaign at Sumikko Gurashi Play Studio Highlights Angel and Devil Themes

Sumikko Gurashi Play Studio's New Campaign



The Sumikko Gurashi Play Studio, a beloved destination run by San-X Co., Ltd., is excited to announce a new campaign that aligns with the recently launched theme, "Angels and Devils," from August 1 to September 30. This event will take place across all four locations of the Sumikko Gurashi Play Studio, in collaboration with Bandai Namco Experience.

The new theme, coined "Shippouzu," includes fan-favorite characters such as "Shrimp Tempura's Tail," "Fried Shrimp's Tail," and "Fried Horse Mackerel's Tail." In this whimsical setting, visitors can enjoy designs featuring the cute characters dressed up as angels and devils. Below are the three engaging activities included in the campaign:

1. Quiz Rally


Join the Quiz Rally and aim to answer all questions correctly! Participants who successfully complete the quiz will earn adorable stickers featuring the angel and devil motifs. Visitors can display their stickers on the in-house support board, allowing them to show which Shippouzu they prefer.

  • - Campaign Period: August 1 to September 30
  • - Participation Fee: Free
  • - Note: The quiz rally card is free to take home, but a separate entry fee is required to participate. Distribution will cease once supplies run out.

2. Limited Edition Postcards


Visitors will receive a themed postcard as a gift while supplies last! There are two different designs: one featuring the Angel version and another the Devil version. Each child who utilizes the facility will receive one postcard randomly, making it a delightful surprise!

Original Postcard Image

3. Photo Spot


A picturesque photo spot created with the "Angels and Devils" theme will be available for guests. Capture memorable moments by taking cute pictures with props inspired by the Shippouzu! The facility will even lend out Shippouzu headbands to enhance your photography experience.

Photo Props

In addition to these activities, the Sumikko Gurashi merchandise area will showcase a variety of Shippouzu-related items. Furthermore, for customers spending over 1,100 yen on Sumikko Gurashi products, a limited-edition holographic badge featuring the "Angels and Devils" theme will be given out. Check the official page for more details.


What is the "Shippouzu"?


The Shippouzu originally formed when Shrimp Tempura's Tail invited Fried Shrimp's Tail and Fried Horse Mackerel's Tail to join in their adventures. They strive to become food idols while receiving guidance from their Shumikko friends.

For additional insights into the Shippouzu theme, be sure to visit the designated site linked here: Shippouzu Special Site.

Overview of Sumikko Gurashi Play Studio


The Sumikko Gurashi Play Studio immerses visitors in the charming world of characters that have captured the hearts of both children and adults. It features a variety of entertaining activities, such as slides and ball pits, along with cooking and shopping experiences designed to enthrall young guests. Participants can also engage in plushie photography and dollhouse play while replicating beloved scenes from the Sumikko Gurashi universe, ensuring memorable moments for the whole family.

General Information


  • - Target Age: 2 to 12 years old (0 years and 6 months at the Mark Is Katsushika Kanamachi location)
  • - Note: Unaccompanied children are not permitted. Adults may not enter singly; please refer to the official site for specific details.

Entrance Fee


Fee structures may vary by location and time of visit, so visitors are encouraged to check the official site for current rates.

For more information, visit the Official Site.

Stay connected with the latest updates through the Sumikko Gurashi official social media channels to keep an eye on merchandise and event announcements! Visit the Sumikko Gurashi Communication site for updates and merchandise inquiries.

About San-X


San-X continues to evoke smiles by creating over 1,000 original characters, from Rilakkuma to Sumikko Gurashi and more. Discover the wonders of cute yet quirky characters that resonate deeply with fans worldwide. Visit San-X Company for more.

©2026 San-X Co., Ltd. All Rights Reserved.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

画像9

画像10

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.