Creative Approaches to Addressing Frailty Among the Elderly in Yokohama

Addressing Frailty Among the Elderly in Yokohama: The Role of Beauty Care

In the city of Yokohama, the rate of frailty among seniors aged 65 and above has alarmingly increased by 1.3 times over the past three years. To combat this rising concern, the Care Beauty Institute Yokohama, operated by Mirai Project Corporation, has teamed up with the city to implement a collaborative agreement focusing on preventive caregiving projects. This partnership aims to promote healthier lifestyles and enhance the overall well-being of the community.

Cooperative Efforts for a Healthier Yokohama

The newly established agreement between the city and the Care Beauty Institute is a testament to the innovative approach that blends medical care and beauty services to address the declining physical and mental functions in the elderly. A noteworthy event is scheduled for November 8, 2025, at the Sogo Yokohama store, where the city will host a frailty prevention festival titled “Hooray! Hooray! Frailty Prevention! Fest Yokohama.” This initiative will showcase various beauty care services aimed at enhancing seniors' quality of life.

At this event, students from the Yokohama branch of the Care Beauty Institute will volunteer to offer beauty treatments, including makeup, nail care, and hand treatments, to elderly residents. This experience emphasizes the joy of looking good and fosters connections among community members, ultimately motivating them to participate actively in social activities. Through beauty care, the project seeks to uplift spirits and encourage interactions, contributing to preventive caregiving strategies.

Understanding Frailty and Its Consequences

Frailty is defined as a condition where aging leads to a decline in physical and mental health, increasing the risk of needing care in the future. Studies conducted by Yokohama City have revealed that participation in social activities is crucial for preventing frailty alongside proper nutrition and exercise. Recognizing this, the blending of beauty care and social engagement emerges as a promising method to mitigate the impact of frailty.

One of the core components of this initiative is the offering of psychological and social stimuli that the beauty care treatments provide:
1. The Comfort of Human Touch: The reassurance of receiving that personal attention can alleviate loneliness.
2. The Joy of Feeling Beautiful: A sense of happiness from experiencing beauty treatments.
3. The Exchange of Smiles and Conversations: These interactions not only spread joy but also encourage discussions among participants, sparking new social connections.

Such positive changes in emotions can lead to increased willingness to go out and enhanced quality of life, effectively fostering community engagement and preventing frailty.

Event Insights

Event Details:

- Name: Yokohama City Frailty Prevention Event “Hooray! Hooray! Frailty Prevention! Fest Yokohama”
- Date: November 8, 2025, from 10:00 AM to 3:30 PM
- Location: New City Hall (9F, Sogo Yokohama Store)
- Activities: Beauty experience booths (nail care, makeup, hand treatments) led by students from the Care Beauty Institute Yokohama (volunteers)
- Organizer: Yokohama City Health and Welfare Bureau, Community Care Promotion Division
- Contracted Company: N Creation Corporation
- Event Special Page: Yokohama City Official Site

Key Highlights:

- Innovative Model: This collaboration between caregiving and beauty sectors presents a unique public-private partnership model not commonly seen across the nation.
- Community Engagement: Witness the transformation of elderly participants through beauty services, capturing their smiles and joyful interactions.
- Interviews: Capture insights from both the students and seniors to understand the emotional impact of beauty care.
- Future Vision: This initiative, starting in Yokohama, is poised for potential expansion, presenting a scalable model for frailty prevention across different cities.

About Mirai Project Corporation

Headquartered in Shibuya, Tokyo, Mirai Project Corporation has been at the forefront of bridging expertise in caregiving and beauty services since its establishment on November 19, 2015. The organization engages in various business initiatives, including staff recruitment for caregiving and medical sectors, and training programs blending caregiving with beauty expertise.