#Japan #Nagano #Happinet #capsule toys #Gashacoco

Gashacoco's 30th Franchise Store Set to Open in Nagano

Gashacoco, the popular capsule toy specialty shop, is thrilled to announce the grand opening of its 30th franchise location, Gashacoco Heian-do Wakatuki, slated for November 27, 2025. This store comes as part of a collaboration between Happinet Co., Ltd., based in Taito, Tokyo, and Heian-do Co., Ltd. from Nagano.

A New Addition to Nagano City's Retail Landscape!

Located in a segment of the Heian-do Wakatuki bookstore, which also offers stationery, CDs, DVDs, and trading cards, the Gashacoco Heian-do Wakatuki store will occupy an area of approximately 27 tsubo (about 89 square meters). This marks the seventh collaboration between Gashacoco and Heian-do, reinforcing their partnership in delivering a diverse selection of capsule toys to customers. With an ever-rotating stock that introduces new products weekly, Gashacoco aims to create a delightful space for customers to discover both coveted and unexpected treasures. Visitors are invited to indulge in the thrill of the unknown as they turn the capsule toy vending machines and uncover what awaits inside.

Store Details

• - Store Name: Gashacoco Heian-do Wakatuki
• - Location: 1-14-21 Inada, Nagano City, Nagano Prefecture
• - Operating Hours: 10:00 AM - 10:00 PM

Opening Campaign

In celebration of the grand opening, Gashacoco will host a special campaign from November 27 to November 30. Customers presenting a voucher available in-store can spin for a chance to win selected capsule toys. This offer is available on a first-come, first-served basis and is limited to certain capsule toys until supplies last.

Expansion Through Franchising

As of October 2025, Gashacoco boasts a network of 146 stores across the nation. This expansion journey has empowered the company to share its operational knowledge and expertise within the capsule toy niche with prospective franchise partners. Gashacoco is actively seeking more franchisees to help facilitate the growth and further strengthen the brand's reach.

Franchise Store Criteria

• - Location Requirements: Shopping centers, tourist attractions, commercial streets, large storefronts nationwide.
• - Recommended Areas: High foot traffic locations.
• - Target Industries: Large variety stores, apparel shops, media complexes, large bookstores, mobile shops, cafes, theme parks, cinemas, stations, roadside stations, airports, bus terminals, etc.
• - Optimal Size: 25 to 50 tsubo.

For those interested in exploring franchise opportunities or inquiries about Gashacoco, please contact the Happinet Business Partners' Franchise Development Department at:

• - Address: 2-4-5 Komagata, Taito, Tokyo 111-0043
• - Phone: 03-3847-6769
• - Email: [email protected]
• - Franchise Information: Gashacoco Franchise Page

About Gashacoco

Founded in December 2019 with the motto, 'Where Excitement Resides,' Gashacoco operates an extensive network of capsule toy vending machines, boasting around 400,000 installations nationwide. The store's offerings and weekly new arrivals keep customers returning for an experience filled with joy and anticipation. As of October 2025, Gashacoco operates 146 stores across Japan.

For more updates, check out our official accounts on X (formerly Twitter) @gashacoco and Instagram gashacoco_official. Visit our website at Gashacoco Official Site.

The Growing Demand for Capsule Toys Among Adults

According to an internet survey conducted in early 2025, over half of women in their 20s and 30s have purchased capsule toys as adults, indicating a significant adult interest in these products. The survey revealed that women across all age groups are more likely to buy capsule toys compared to men. This growing recognition of capsule toy specialty shops, with over 80% awareness among participants, suggests that these stores are becoming a familiar part of the shopping landscape.

Survey Overview

• - Date Conducted: 2025 Jan 24-28 and Feb 6-13
• - Participants: Nationwide, aged 20+, and various age groups down to 15
• - Total Responses: Over 5,000

Further details and results can be found in our survey report here.

About Happinet Co., Ltd.

Established in 1969, Happinet is a leading player in the entertainment and toy industry, offering a wide array of products including toys and video games. As a prominent distributor, the company strives to enhance lives through the power of enjoyment and creativity. For more details, visit our website Happinet.

About Heian-do Co., Ltd.

Founded in 1927, Heian-do specializes in selling books, stationery, and various media products. They have been a stalwart in the region and continue to offer a range of items for every customer’s needs. Learn more about Heian-do at Heian-do.