#Japan #Tokyo #BAGEL & BAGEL #Altego #Comté Cheese

New Collaboration: Bagel & Bagel × Comté Cheese

On September 16, 2026, BAGEL & BAGEL, operated by Altégo, a subsidiary of JFLA Holdings, will launch a special collaboration with the Comté cheese producers association (CIGC). Known for its unique production methods that have persisted for over a thousand years in France's Jura mountains, Comté cheese is a hard cheese renowned for its rich flavors and artisanal quality. This collaboration not only brings exclusive bagels and sandwiches featuring Comté cheese but also introduces an exciting campaign where customers can win delicious prizes.

Exclusive Bagels and Sandwiches

The centerpiece of this collaboration is a special bagel priced at 311 yen (tax included), featuring the creamy sweetness and nutty aroma of aged Comté cheese. This flavor profile beautifully complements the rustic wheat notes of the plain bagel, releasing a rich bouquet of scents with every bite. Finished with a touch of black pepper, it's perfect for breakfast and pairs wonderfully with wine, making it an ideal choice for the sophisticated palate.

Additionally, customers can enjoy the Comté Cheese Chicken Gratin Sandwich, priced at 792 yen (tax included), which blends Comté cheese with a creamy white sauce, topped with grilled chicken and baked to delicious perfection. Both items will be available in BAGEL & BAGEL stores nationwide until supplies last, starting from September 16 to October 31, 2026.

Exciting Campaigns

To celebrate this collaboration, BAGEL & BAGEL is hosting a X Campaign featuring two engaging promotional activities:

1. Follow & Repost Campaign

Duration: September 16 - September 29, 2026
Prizes: 10 winners will receive a collection of Comté cheeses and original merchandise.
How to Participate:
1. Follow the official BAGEL & BAGEL X account (@bagelbagel_dc)
2. Repost the designated post to enter!
Winners will be notified directly.

2. Hashtag Posting Campaign

Duration: October 1 - October 31, 2026
Prizes: 10 winners will receive a collection of Comté cheeses and original merchandise.
How to Participate:
1. Follow the official BAGEL & BAGEL X account (@bagelbagel_dc)
2. Post your impressions or recipe ideas using the hashtags #ComtéBagelTime and #ComtéCheese.
Winners will be notified directly.

Prizes Detail:

• - Two varieties of Comté cheese (200g each)
• - Original Comté dish towel
• - Original Comté apron

About Comté Cheese

Comté cheese is a traditional French cheese made in the Jura mountains without any additives, upholding artisan techniques for over a millennium. The cheese varies in flavor, showcasing nutty, savory depth and a fruity citrus aroma that changes with the seasons and aging conditions. It holds the title of the most produced AOP cheese in France and enjoys widespread popularity among children and adults alike, making it a staple in breakfasts, snacks, culinary dishes, and wine pairings. Japanese cheese enthusiasts also deeply appreciate its complex flavors.
Visit the official Comté site

About BAGEL & BAGEL

The bagels at BAGEL & BAGEL are made from simple ingredients like wheat, water, and other components (plain). Utilizing high-quality wheat sourced primarily from North America, these bagels deliver a delightful balance of flavors, with a moist and chewy texture unlike typical hard bagels. They are easy for children to enjoy and resist hardening over time, making them a beloved choice for many.
Explore BAGEL & BAGEL here

About Altégo

Location: 1-5-6 Kajikacho, Chuo-ku, Tokyo
Representative Director: Shusaku Higasaki
Business: Production and sale of bagels and baked goods, alongside owned and franchise cafe and pub operations.
As of June 30, 2026, there are 62 outlets in total.
Learn more about Altégo

About JFLA Holdings

Location: 1-5-6 Kajikacho, Chuo-ku, Tokyo
Representative Director: Shusaku Higasaki
Business: Manufacturing and sale of dairy products, alcoholic beverages, soy sauce, and seasonings, including the operation of restaurant franchises and high-end ingredient imports.
Discover JFLA Holdings