ZAXBY'S UNVEILS NEW DRY RUBS AND PEACHES & CREAM MILKSHAKE FOR 2026
Zaxby’s is kicking off 2026 with an exciting enhancement to its revered menu, introducing a new lineup of bold dry rubs along with a refreshing Peaches & Cream milkshake that promises to tantalize taste buds across the country. Starting from February 23, fans will have the pleasure of enjoying three distinctive dry rub flavors: Lemon Pepper, Garlic Parmesan, and the fiery Nashville Hot. This addition aims to elevate Zaxby’s legendary Chicken Fingerz™, Wings, and Fries, transforming them into a flavor-centric experience.
The introduction of these dry rubs marks Zaxby’s commitment to satisfying flavor enthusiasts. The Garlic Parmesan rub combines savory garlic with herbs and aged parmesan for a taste that’s both rich and fulfilling. Meanwhile, the Nashville Hot rub is designed for those who crave heat, encapsulating the signature southern spice with a touch of sweetness from brown sugar and honey. Rounding out the trio is the ever-popular Lemon Pepper, known for its zesty blend of lemon and black pepper that delivers a lively punch.
What’s more, Zaxby’s is enhancing the dining experience by allowing customers to mix and match their favorite Chicken Fingerz™ and wing dishes with these exciting new flavors. Not only can meals be enjoyed with these dry rubs, but fans can also indulge in Zaxby’s signature sauces, providing a versatile range of flavor combinations for every palate.
In addition to the dry rubs, Zaxby’s is launching a Peaches & Cream milkshake, which will be available for a limited time from February 23 to April 26. This indulgent treat features creamy, hand-spun peach-flavored ice cream topped with whipped cream and a cherry. It’s a delightful way to end a flavorful meal and pays homage to Zaxby’s Southern roots.
For members of Zax Rewardz, the fun doesn’t stop there. Starting February 23, they can enjoy the exclusive opportunity to add any of the new dry rubs to Zaxby’s iconic crinkle fries, enhancing their dining experience even further. This limited-time offer will be available through the Zaxby’s app, as well as online at zaxbys.com and through third-party delivery services until April 27.
Patrick Schwing, Chief Marketing and Strategy Officer at Zaxby’s, expressed enthusiasm over these new offerings, stating, "After seeing Zaxby’s fans' love for Lemon Pepper and their requests for additional dry rub flavors, we knew it was time to make dry rubs a permanent part of our menu. By adding Nashville Hot and Garlic Parmesan, we're giving guests even more ways to enjoy their Zaxby’s favorites, from wings to our famous Fingerz."
Founded in 1990, Zaxby’s has built a reputation for serving delicious chicken meals with a modern twist and Southern hospitality. With over 1,000 locations across 22 states, the chain is determined to keep satisfying its fans' cravings while innovating its menu strategically. The recent launch of these flavor-packed rubs and a delectable milkshake demonstrates their proactive approach to evolving customer preferences and enriching the dining experience.
In conclusion, whether you're a longtime fan of Zaxby’s or a newcomer eager to explore this delicious chicken world, the new dry rub lineup and Peaches & Cream milkshake are sure to make 2026 a flavorful year. To learn more about these exciting new offerings, be sure to visit your nearest Zaxby’s location, or head online to zaxbys.com. Don't forget to download the Zaxby’s app to be part of their loyalty rewards program and stay updated on the latest menu innovations and promotions. Experience the burst of flavors this year with Zaxby’s!
New Dry Rubs Lineup
The introduction of these dry rubs marks Zaxby’s commitment to satisfying flavor enthusiasts. The Garlic Parmesan rub combines savory garlic with herbs and aged parmesan for a taste that’s both rich and fulfilling. Meanwhile, the Nashville Hot rub is designed for those who crave heat, encapsulating the signature southern spice with a touch of sweetness from brown sugar and honey. Rounding out the trio is the ever-popular Lemon Pepper, known for its zesty blend of lemon and black pepper that delivers a lively punch.
What’s more, Zaxby’s is enhancing the dining experience by allowing customers to mix and match their favorite Chicken Fingerz™ and wing dishes with these exciting new flavors. Not only can meals be enjoyed with these dry rubs, but fans can also indulge in Zaxby’s signature sauces, providing a versatile range of flavor combinations for every palate.
Sweet Treat to Complement the Savory
In addition to the dry rubs, Zaxby’s is launching a Peaches & Cream milkshake, which will be available for a limited time from February 23 to April 26. This indulgent treat features creamy, hand-spun peach-flavored ice cream topped with whipped cream and a cherry. It’s a delightful way to end a flavorful meal and pays homage to Zaxby’s Southern roots.
Exclusive Benefits for Reward Members
For members of Zax Rewardz, the fun doesn’t stop there. Starting February 23, they can enjoy the exclusive opportunity to add any of the new dry rubs to Zaxby’s iconic crinkle fries, enhancing their dining experience even further. This limited-time offer will be available through the Zaxby’s app, as well as online at zaxbys.com and through third-party delivery services until April 27.
Patrick Schwing, Chief Marketing and Strategy Officer at Zaxby’s, expressed enthusiasm over these new offerings, stating, "After seeing Zaxby’s fans' love for Lemon Pepper and their requests for additional dry rub flavors, we knew it was time to make dry rubs a permanent part of our menu. By adding Nashville Hot and Garlic Parmesan, we're giving guests even more ways to enjoy their Zaxby’s favorites, from wings to our famous Fingerz."
Zaxby’s Legacy and Future
Founded in 1990, Zaxby’s has built a reputation for serving delicious chicken meals with a modern twist and Southern hospitality. With over 1,000 locations across 22 states, the chain is determined to keep satisfying its fans' cravings while innovating its menu strategically. The recent launch of these flavor-packed rubs and a delectable milkshake demonstrates their proactive approach to evolving customer preferences and enriching the dining experience.
In conclusion, whether you're a longtime fan of Zaxby’s or a newcomer eager to explore this delicious chicken world, the new dry rub lineup and Peaches & Cream milkshake are sure to make 2026 a flavorful year. To learn more about these exciting new offerings, be sure to visit your nearest Zaxby’s location, or head online to zaxbys.com. Don't forget to download the Zaxby’s app to be part of their loyalty rewards program and stay updated on the latest menu innovations and promotions. Experience the burst of flavors this year with Zaxby’s!
Topics Consumer Products & Retail）
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