#Japan #Tokyo #Monster Energy #Yuki Yanagita #Chusei Manabe

A New Chapter in Sports Endorsements with Monster Energy

In a trailblazing move for sports endorsements, Monster Energy has officially signed contracts with two prominent Japanese baseball players, Yuki Yanagita of Fukuoka SoftBank Hawks and Chusei Manabe from Hokkaido Nippon Ham Fighters. This partnership signifies a landmark moment in the world of professional baseball, as it marks the first time Monster Energy has engaged athletes from this sport as ambassadors. The brand, renowned for its vigor and dedication to pushing limits, will provide unwavering support as these athletes challenge themselves and navigate obstacles in their sporting journeys.

Monster Energy has solidified its status as Japan's leading energy drink brand (based on the Drink Research Institute's market projections for 2024), and this new collaboration is poised to deepen its ties with the world of professional baseball. As Yanagita and Manabe strive to surpass their own boundaries, Monster Energy plans to employ various platforms to showcase their journeys—creating original campaigns and special video content designed to engage fans across the nation.

Their involvement will extend through multiple Monster Energy sales channels, events, and digital content, aiming to offer unique experiences that allow fans to connect with their favorite athletes in exciting new ways.

As the 2025 season approaches, Monster Energy will further enliven the baseball scene alongside its sponsorship of all six Pacific League teams. This expansion underlines a commitment to energizing the world of professional sports and delivering dynamic experiences to fans.

Athlete Insights: Yuki Yanagita

Yuki Yanagita expressed his elation at being part of this unprecedented partnership, stating, "I am thrilled and feel strongly supported as I embark on this ambassador journey with Monster Energy. The brand's core message of 'Challenging Limits' deeply resonates with my playing style, which embodies a relentless pursuit of evolution and full swing. I aim to deliver fresh excitement to the baseball community while enhancing my performance alongside the allure of the brand."

Yuki Yanagita Profile

• - Date of Birth: October 9, 1988
• - Hometown: Hiroshima Prefecture
• - Team: Fukuoka SoftBank Hawks (2011-Present) - Uniform Number: 9

- Achievements:
- 2015: Achieved a Triple Crown (batting average over .300, 30 home runs, 30 stolen bases) and was named Pacific League MVP.
- 2020: Secured another MVP, contributing significantly to his team's championship win.
- Total of 8 Best Nine awards and 6 Golden Glove awards (as of the end of the 2024 season).

Recognized for his exceptional batting prowess and formidable presence both offensively and defensively, Yanagita is regarded as one of the shining stars of Japan’s baseball league.

Athlete Insights: Chusei Manabe

Chusei Manabe conveyed his pride at becoming the first baseball athlete representing Monster Energy, sharing, "I am honored to be named a Monster Energy Athlete. I feel that by sharing a spirit of challenge, we can generate new synergies. I strive to never be satisfied with my current self, aiming for greatness and to become a unique player. With Monster Energy backing me, I look forward to continuing this journey."

Chusei Manabe Profile

• - Date of Birth: April 7, 2000
• - Hometown: Tokyo
• - Team: Hokkaido Nippon Ham Fighters (2019-Present) - Uniform Number: 66

- Achievements:
- 2022: Reached a personal record in home runs and qualified for the regulated plate appearances.
- 2023: Made his debut in the All-Star game through fan voting.
- 2024: Became the critical part of his team, recognized for his slugging power and defensive skills.

With an impressive home run distance and dynamic athleticism, Manabe captivates fans as a star in the making of a new generation.

About Monster Energy

Established in 2002 in the U.S., Monster Energy is an energy drink brand that has gained immense popularity worldwide, particularly among extreme sports, music, gaming, and motorsports communities. Since its arrival in Japan in 2012, it has secured the top position in the energy drink market and continues to support individuals who dare to push their limits. For more information, visit Monster Energy's official website.