Kanesho Granks Unveils 'Label Craft'
Kanesho Granks, a group company of Kanesho Corporation based in Shinjuku, Tokyo, has started offering an innovative interactive custom label solution known as
'Label Craft'. This service empowers users to print their own labels and stickers on the spot, seamlessly transforming the consumption experience from mere purchasing to a creative activity defined as 'experience consumption'.
The Concept and Value Proposition of 'Label Craft'
The primary aim of 'Label Craft' is to elevate consumer behavior from just buying products to engaging in processes that are creative, enjoyable, and memorable. Consumers can easily create unique, original labels tailored to their preferences, resulting in one-of-a-kind items. By focusing on the labels—often regarded as the