Pumpkin Pet Insurance Celebrates SUPERMAN with Special Dog Contest in NYC

Pumpkin Pet Insurance Hosts Krypto Look-Alike Contest



In a unique celebration of pets and superheroes, Pumpkin Pet Insurance is hosting the Krypto the Superdog Look-Alike Contest. This special event is in honor of the new SUPERMAN film hitting theaters, and it is set to take place on July 18, 2025, at 2 PM EDT in Manhattan West Plaza, New York City. The best part? All dog enthusiasts are invited to bring their beloved pets—of any breed or size—to showcase their superhero spirit.

Krypto, the loyal canine companion of Superman, embodies traits of bravery, love, and unwavering loyalty that pet owners recognize in their furry friends. This event aims to highlight these heroic qualities as dog owners dress their pups in superhero-themed costumes or simply bring them in their natural splendor.

A Celebration of Superheroes
Matt Sherman, Chief Marketing Officer of Pumpkin Pet Insurance, expressed excitement for this unique competition: "We’ve seen celebrity look-alike contests, but this time, it’s the pets who take the spotlight. The Krypto Look-Alike Contest is our way of celebrating the hero inside every pet. Whether your dog resembles Krypto or simply channels his super-energy, we want to honor the incredible role pets play in our lives."

Awards Awaiting the Top Dogs
The contest will recognize two winners: the Best Krypto Look-Alike and the Most Unique, Unlike-Krypto contestant. This format ensures that every participating dog, regardless of their likeness to Krypto, has a chance to be recognized as a superhero in their own right. Winners will be decided based on audience reaction, and a panel of expert judges will also contribute to the selection process.

Superdog Prizes


Winners can expect exciting rewards:
  • - $1,000 for the Best Krypto Look-Alike
  • - $1,000 for the Most Unique Look-Alike (because every dog is a hero in his or her own way)
  • - A $2,500 donation to the Angel Fund at a veterinary clinic of each winner’s choice.

PumpkinNow™: The Real Heroes
In line with the theme of heroism, Pumpkin introduces PumpkinNow™, a service crafted to support pet parents in critical situations. Launched in April 2025, PumpkinNow™ offers real-time coverage for urgent care, making it possible for pet owners to receive reimbursement for up to 90% of eligible vet bills almost instantly. Sherman noted, "With PumpkinNow™, pet parents can become heroes too, providing quick support when their sidekick needs them the most. Since our launch, we’ve successfully processed over $3.5 million in critical care claims, frequently approving them in under 9 minutes."

Prepare for a Day of Fun and Excitement


This event promises to be a thrilling celebration for everyone involved. Dog owners and their pets are encouraged to don their best superhero gear and enjoy a day filled with fun, laughter, and the joy of being with fellow pet lovers. If you wish to partake in this exciting contest, you can find more information and register your pet at Pumpkin's official website.

About SUPERMAN


DC Studios is set to present a new SUPERMAN movie, produced by Troll Court Entertainment and The Safran Company, and directed by James Gunn. The film is scheduled to hit theaters and IMAX® nationwide on July 11, 2025, with international screenings starting on July 9, 2025. Warner Bros. Pictures takes care of the distribution, bringing this exciting cinematic experience to audiences worldwide.

In conclusion, the Krypto the Superdog Look-Alike Contest is much more than a competition—it's a tribute to the incredible bond between pets and their humans, highlighting the 'superhero' qualities inherent in every dog. Whether with styles that resemble the famous Krypto or just a spirit that embodies heroism, every pup has a chance to shine in this extraordinary event.

Topics Consumer Products & Retail)

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