#Japan #Recruitment #Shibuya #90 English #English Coaches

90 English's New Recruitment Strategy for English Coaches

In a significant shift, 90 English, an innovative English coaching service operated by 90 Inc., has redesigned its recruitment process for English coaches starting February 2026. The overhaul aims to simplify the application process, ensuring that assessments are based solely on language ability, fostering equality among applicants.

Overview of the New Application Process

Previously, candidates were required to complete a 13-question questionnaire and submit a one-minute video introduction in English. This process has now been replaced with a streamlined approach that consists of just one form response and a 30-second audio submission.

1. LINE Application Form

The application form will consist of a single question to confirm whether the applicant meets the basic recruiting criteria: they must have learned English in a Japanese school until high school graduation and be able to speak English thereafter. There is no need to submit motivation letters, English scores, or CVs at this stage; rather, applicants will provide their names and professions in a pre-interview survey.

2. 30-Second Audio Submission

Candidates will read the initial 30 seconds of the TED talk titled "Try Something New" by Matt Cutts. A script will be provided, removing the need for extensive preparation. Applicants can record their responses in a quiet place, such as a private booth in a café or their car, using their smartphones.

Example Text: "Try something new for 30 days - Matt Cutts..."

This new method emphasizes candidates' practical English skills rather than their ability to present themselves on video, which is often not indicative of their teaching abilities.

Reason for the Change in Application Method

Previously, applicants were required to complete a detailed questionnaire and submit a video introduction, a process that, despite yielding many responses, did not necessarily reflect the candidates' actual English proficiency.

The recruitment team at 90 English believes that the most critical aspect of selection is the cumulative language skills that candidates have developed over time. Mastering a new language is not an easy task; it takes years of consistent effort, experimentation, and practice to acquire a command of "usable English." This accumulated effort is what truly matters in evaluating English coaches.

Upon revisiting their values, they recognized that elements like resumes and video introductions were unnecessary components of the assessment process. The goal is to create a situation where teaching English becomes a more respected profession, enabling interested individuals to apply immediately based on their language skills alone.

Selection Process

First Selection Round (Document Screening)

• - LINE Application Form (1 question) + 30-second audio submission.

Second Selection Round (Online Interviews)

• - First interview with a lead coach.
• - Second interview with the CEO, Shota Takada.
• - This stage will allow deeper discussions regarding candidates' motivations and working preferences.

Final Selection

• - Candidates must achieve a VERSANT® score of 59 or higher to receive an offer.

Employment Conditions

Candidates can choose between full-time employee status or subcontracting arrangements, allowing them to engage in multiple professions if desired.

Full-Time Employee Benefits

• - Starting salary of ¥304,000 per month.
• - Comprehensive social insurance, paid leave, and opportunities for salary increases.
• - Fully remote and flexible working schedule.

Subcontracting Opportunities

• - Depending on their client load, for instance, handling 15 students could result in a monthly income of approximately ¥330,000 (tax inclusive), while managing 5 students roughly translates to ¥110,000 (tax inclusive).

Full details are available on the official coach recruitment page: 90 English Careers.

Implementation Timeline

The updated application method will begin trial implementation in February 2025, allowing for adjustments based on applicant feedback.

Collaboration with Hidemasa Ishikura

This overhaul is part of a larger initiative under the guidance of Hidemasa Ishikura, who has recently joined as an advisor for 90 English. Ishikura, COO of the Yamada Shintaro D&I Foundation, is recognized as an expert in creating new work models. His involvement is poised to enhance the working environment for coaches at 90 English, with a particular focus on lowering barriers to entry for potential applicants.

About 90 Inc.

Founded on November 6, 2018, and headquartered in Shibuya, Tokyo, 90 Inc. strives to empower as many individuals as possible to take that crucial first step. The company’s approach goes beyond mere language instruction; it emphasizes the personal growth of each learner, supported by dedicated coaches.

In an age dominated by AI advancements, maintaining motivation and a commitment to continuous learning requires human connections that mechanical learning cannot replicate. By fostering an environment where students can progress at their own pace with the consistent support of their coaches, 90 English is dedicated to creating a thriving learning culture.

Hiring Information: For more details on potential career opportunities, please visit: 90 English Recruitment. For any recruitment inquiries, please refer to: Inquiries.

For press inquiries, please visit: Media Contact.

Conclusion

With this new recruitment strategy, 90 English is set to redefine the standards for English coaching, making the process accessible and equitable for talented individuals eager to shape the future of language education.