A New Era of Sweet Experiences: Tokyo Banyana Cookies Debuts at JR Tokyo Station

Introduction

On July 17, 2025, the iconic Tokyo Banana brand takes a sweet leap into imagination with the debut of "Tokyo Banyana Cookies". Operated in collaboration with Grapestone, this new character brand will open its first experiential store at JR Tokyo Station, further enhancing the beloved legacy that began in 1991.

The Concept

Tokyo Banyana Cookies promises not only delicious craft cookies with attention to quality ingredients and texture but also an engaging experience that incorporates captivating storylines and characters. The idea behind this innovative brand emerged during creative brainstorming sessions between Grapestone and CHOCOLATE Inc., resulting in the birth of a charming character named "Banyana"—a nod to the playful essence of Tokyo Banana, inspired by the symbol resembling a cat's tail.

Magic of NEKOTOKYO

Travel to the enchanting world of "NEKOTOKYO", where Banyana and its friends live their whimsical lives indulging in sweets. These adorable and quirky feline characters each embody unique personalities and flavors:

1. Banyana (Banana Butter Flavor) - The clumsy yet earnest character who never gives up, no matter the mishap.
2. Matcha (Uji Matcha Azuki Butter Flavor) - The calm observer who enjoys crafting haiku, showcasing composure even during blunders.
3. Goma (Black Sesame Butter Flavor) - The enthusiastic fitness advocate, demonstrating that being active can be fun.
4. Latte (Maple Latte Flavor) - The naive yet strong spirit of the team, displaying an honest heart despite being oblivious to surroundings.
5. Ume (Plum Butter Flavor) - The sweet and romantic lady, quick to fall in love.
6. Napoli (Tomato Cheese Flavor) - The elegant feline with a flair for the Italian, always charming those around.
7. Chunkle (Banana Caramel Flavor) - A dog wanting to be part of the cat community, showing a blend of desires and humor.

The First Store Experience

The thematic ambiance of the Tokyo Banyana Cookies store will beautifully merge the essence of the characters with confectionery delights. Customers can expect interactive elements, such as occasional meet-and-greet opportunities with the character Banyana and visual displays that animate their adventures in search of cookies. The range of craft cookies will feature distinctive flavors:

- Banana Butter
- Maple Latte
- Tomato Cheese
- Plum Butter
- Uji Matcha Azuki Butter
- Black Sesame Butter

Each box contains three cookies for 500 yen, and with each purchase, customers will receive a random character sticker to further connect with their favorite kitties.

Merchandise and Special Offers

The store will stock an array of exclusive merchandise, including tote bags featuring NEKOTOKYO designs and a selection of six unique character pins, allowing fans to showcase their favorite characters. The tote bags will retail at 1,380 yen, while the pins are available for 600 yen each.

Additionally, special bundled offerings like the "Neko-san Box" and the "Big Gathering Box" will be available, which include various cookie flavors and collectible stickers.

Words from the Creators

Young Wakabayashi, Executive Officer at Grapestone and General Manager of Planning and Development, expresses excitement about the new initiative: "As Tokyo Banana approaches its 35th anniversary in 2026, we strive to create an even more beloved confectionery with a fresh concept that challenges the boundaries of the traditional sweets experience. We invite everyone to dive into the narrative-driven world of Banyana and enjoy the brand's legacy."

CHOCOLATE Inc.'s Creative Director, Biki Shimamura, emphasizes the playful nature of the characters and their adventures, aiming for a store experience akin to a "theme park," where every visit promises more than just a transaction but an opportunity to engage with the delightful universe of Tokyo Banyana.

Conclusion

As Tokyo Banyana Cookies opens its doors, it ushers in a new chapter for fans and tourists alike. Be sure to visit the JR Tokyo Station location to indulge in the joy of cookies coupled with the charm of these whimsical characters. Explore the world of NEKOTOKYO and take home a piece of this sweet adventure!

For more information, visit the official website: Tokyo Banyana.