New Grilled Gyudon
2025-11-27 02:01:30

Matsuya's New Grilled Gyudon Takes the Original Flavor to a New Level

Matsuya's New Grilled Gyudon: A Flavor Revolution



Matsuya Foods, headquartered in Musashino City, Tokyo, is set to launch an exciting new menu item, the 'New Grilled Gyudon,' on December 2, 2025, at 10 AM. This dish is a fresh take on the original flavors that have won the hearts of many fans. It features perfectly grilled beef, enhanced with a special oyster sauce that magnifies richness and umami, creating a dish that promises to tantalize taste buds.

The 'New Grilled Gyudon' is not just any gyudon. This dish combines juicy grilled beef served on a sizzling hot plate, coated in an exquisite oyster sauce that adds depth and sweetness. This unique sauce perfectly complements the beef, resulting in a deliciously savory flavor experience. On top of that, the dish is garnished with a soft-boiled egg and crunchy green onions, creating a delightful contrast in textures and flavors. Diners can break the soft-boiled egg whenever they wish, adding creaminess that enhances the overall taste even further.

Previously, the 'Original Spicy Grilled Gyudon' delighted fans and became a sensation during the 2018 menu revival voting, where it clinched the top spot. The new version aims to continue this legacy by reinventing a beloved classic. As the original spicy variant is phased out, Matsuya invites customers to experience this enhanced dish that promises a new level of taste.

Pricing and Availability


The 'New Grilled Gyudon' will be offered in various sizes at the following prices:
  • - Small: 660 yen
  • - Regular: 690 yen
  • - Large: 910 yen

Takeout is available, although a separate fee applies for miso soup when ordered to-go. All prices are tax-inclusive, and shareholders can use their vouchers on this new item.

Available in select locations across the country, the dish will only be sold at Matsuya specialty stores. Customers are encouraged to check with their local outlets to confirm availability.

Promotions and Offers


In addition to the new menu item, Matsuya Foods is providing several ways to enjoy meals while saving money:
  • - Coupons: They regularly distribute attractive coupons via the official Matsuya app. Users can enjoy additional savings by pre-ordering through 'Matsu Ben Net'. More details can be found at Matsuya Foods Official App.
  • - Cashless Payment Options: Customers can enjoy rewards through various cashless payment methods. Learn how to make cashless transactions here.
  • - Store-Specific Campaigns: Matsuya also runs exclusive in-store campaigns, including complimentary rice refills with set meals. Check for ongoing promotions at this link.

Stay updated on new menu launches, campaigns, and other exciting news by following Matsuya’s official X (formerly Twitter) account, @matsuya_foods. With regular updates about Matsuya Foods' various initiatives, you won't miss out on any delicious offers!

Closing Thoughts


The launch of the 'New Grilled Gyudon' marks a thrilling chapter for Matsuya Foods as they innovate staple dishes to enrich the culinary experience of their customers. Be sure to mark your calendars for December 2, 2025, and indulge in this culinary celebration of flavors that uphold Matsuya’s commitment to quality and satisfaction.


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Topics Consumer Products & Retail)

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