Ferrero Group Sees Strong Growth with Innovative Strategies and New Acquisitions

Ferrero Group Reports Strong Growth for FY 2024/2025



The Ferrero Group, under its holding company Ferrero International S.A., has showcased impressive results in its Consolidated Financial Statements for the 2024/2025 financial year, concluding on August 31, 2025. The company announced that its consolidated turnover has reached EUR 19.3 billion, marking a notable 4.6% increase from the previous financial year. This growth underscores Ferrero's commitment to innovation, portfolio expansion, and strategic acquisitions initiated by its Executive Chairman Giovanni Ferrero and executed by CEO Lapo Civiletti.

As of the end of August 2025, Ferrero maintained a robust presence in the global market, with 36 manufacturing plants and an impressive workforce of 48,697 employees. Daniel Martinez Carretero, Chief Financial Officer at Ferrero Group, emphasized the company's long-term vision and dedication, stating, "As we mark our 80th anniversary, Ferrero continues to bring joy to people around the world with our much-loved products and brands thanks to the commitment of all our colleagues. Our growth strategy of portfolio innovation and expansion into new categories and markets continues to deliver."

In order to secure its future growth, Ferrero allocated a considerable capital investment of nearly EUR 1.1 billion during the 2024/2025 financial year. This funding is intended to support the company’s initiatives surrounding product growth and expansion, including the recent high-profile acquisition of WK Kellogg Co., which was finalized in September 2025. As a result of this acquisition, Ferrero welcomed 3,000 new employees to its workforce, which now exceeds 50,000 globally.

Innovations and Expanded Offerings



Ferrero’s plans for innovation were manifested through a range of new product launches during the financial year, all aimed at meeting evolving consumer demands. Key developments included:
  • - Nutella Plant-Based: Addressing the growing market for plant-based products.
  • - Nutella Frozen Bakery Range: New offerings such as Nutella Crepes and Nutella Donut were introduced.
  • - Confectionery to Ice Cream: The company expanded three of its popular North American brands, Butterfinger®, BabyRuth®, and 100 Grand®, into ice cream bars.
  • - Tic Tac Two: A new sugar-free dual-flavor variant was launched.
  • - High-Protein Snacking: The acquisition of Power Crunch, a leading U.S. protein wafer bar brand, aligned with the company's strategy to venture into high-protein snack categories.

Enhancements in Manufacturing Capabilities



To bolster its production and support the wider range of products, Ferrero has been ramping up its manufacturing capabilities as well. Noteworthy developments included:
  • - In North America, Ferrero plans to expand its Brantford, Ontario plant, which will generate 500 jobs and allow for Nutella Biscuits production outside Europe for the first time. It also opened a new facility dedicated to Kinder Bueno in Bloomington, Illinois, creating an additional 200 jobs and adding significant production capacity.
  • - The company enhanced its manufacturing capabilities at its Villers-Écalles plant in northern France, recognized as the world's largest Nutella production site. This enhancement aims to prepare for future increases in demand in various markets.

Conclusion



As Ferrero Group stands at the culmination of its 80-year legacy, the company reflects a strong tie to its heritage while continuously innovating and expanding within the sweet-packaged foods industry. Guided by values of excellence and care, Ferrero remains dedicated to sustainable growth while focusing on diverse markets and product lines that resonate with consumers globally. As Ferrero takes these strategic steps, its founders’ vision of joyful and high-quality products continues to thrive, ensuring the brand's esteemed place in the hearts of many.

For more information about Ferrero Group and to keep updated with the latest news, visit www.ferrero.com.

Topics Consumer Products & Retail)

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