#USA #New York #Bath & Body Works #Tom Brady #Lobsterfest

Weekly Roundup of Essential Consumer Press Releases

As the week comes to a close, it’s time to recap the most noteworthy press releases in the consumer and retail sectors. With a flood of announcements each week, it can be overwhelming to keep up with key developments. Here’s a roundup of stories that stand out this week, featuring exciting launches, partnerships, and promotions.

1. Bath & Body Works and Disney Collaboration

Launch of Disney Princess Fragrance Collection
Bath & Body Works has unveiled a magical new fragrance collection inspired by beloved Disney Princesses. This extensive lineup features six enchanting scents drawn from characters like Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana, amounting to a total of 85 products. This collection marks Bath & Body Works’ most ambitious collaboration to date, promising to delight fans young and old.

2. Celebrating the Champions

New Era Cap’s Super Bowl Champions Collection
With the Philadelphia Eagles’ glorious victory fresh in our minds, New Era Cap introduces a commemorative collection honoring the Super Bowl LIX champions. This exclusive range includes the very hats worn by the players during their triumphant moments on the field, as well as styles for fans to flaunt during the parade.

3. Lobsterfest Reimagined

Red Lobster’s Great Lobsterfest of All Time
This year, Red Lobster is celebrating Lobsterfest with a twist, dubbing it 'The GLOAT'—The Greatest Lobsterfest of All Time. Guests can indulge in ten tantalizing new lobster dishes, including an innovative 'Create Your Own' option allowing diners to customize their ideal lobster meal by selecting multiple popular entrees.

4. ALDI's Expansion Plans

225+ New Store Openings in 2025
ALDI is set to make waves in the retail landscape, planning to open over 225 new stores this year. The expansion strategy involves a combination of organic growth and conversions of existing Winn-Dixie and Harveys stores into the ALDI format, particularly focusing on the Southeastern region.

5. Tom Brady Enters Sports Collectibles Arena

Introducing 'CardVault by Tom Brady'
Sports superstar Tom Brady is making a significant entrance into the world of collectibles by acquiring an ownership stake in CardVault. This innovative retail platform aims to elevate the sports card experience with features like immersive store designs and top-tier authentication services, laying the groundwork for a global presence in sports merchandising.

6. New Holiday Classic from Chili's

National Margarita Day TV Event
Chili's and Lifetime are collaborating for a delightful short film titled "I'll be Home for National Margarita Day," starring Maria Menounos and Taye Diggs. This entertaining piece debuts on February 19, chronicling a reunion between former loves at a Chili's, which promises to resonate with fans.

7. AI-Powered Shopping Experience by Wayfair

Introducing 'Muse' to Enhance Online Shopping
Wayfair has rolled out a new AI-powered tool named 'Muse' designed to personalize the online shopping experience. By emphasizing visual browsing, users can efficiently explore styles and create their own unique home décor collections.

8. HEYDUDE's New Campaign with Travis Hunter

'Unlike Anything' Global Brand Campaign
The footwear brand HEYDUDE partners with Heisman winner Travis Hunter to launch a new global campaign. Hunter showcases his laid-back style off the field, in casual appearances highlighting various footwear options that reflect comfort and versatility.

9. Unique Dining Experience at NETFLIX BITES

Culinary Residency at MGM Grand
NETFLIX BITES has opened its doors at the MGM Grand Hotel and Casino, offering a unique dining experience where each menu item is inspired by popular Netflix programming. With a promise of themed dishes and innovative recipes, the adventure spans breakfast to dinner.

10. Icy Hot’s New College Sports Partnership

Team Up with Notre Dame Athletics
In an exciting move, Icy Hot has become the official topical pain relief partner for Notre Dame Athletics. Their products will support the university's athletes, enhancing performance and recovery in training and competition.

11. MrBeast Lab Animated Shorts

New Animated Series Inspired by Toys
YouTube sensation MrBeast is expanding his brand with animated shorts based on his popular MrBeast Lab toy line. This new venture aims to captivate fans and delve deeper into the vibrant world established by MrBeast Industries.

12. Valentine’s Day Trends from Ferrero

Survey Insights on Celebrations
A recent survey by Ferrero reveals a preference among adults for chocolate over flowers for Valentine’s Day, specifying a trend towards more intimate home celebrations rather than grand gestures.

13. Athletic Brewing's Concert Partnership

Non-Alcoholic Brews at Live Nation Venues
Athletic Brewing Company has partnered with Live Nation to bring its non-alcoholic beers to over 100 concert venues across the U.S., ensuring that live music lovers have refreshing drink options regardless of alcohol consumption.

14. Domino's Irresistible Pizza Offer

Any Crust, Any Toppings for $9.99
Domino's is back with a tempting promotion, offering any pizza crust with limitless toppings for just $9.99 each. This limited-time offer runs from February 10 to March 2, enticing pizza lovers to customize their perfect pie.

15. Motorola’s Iconic Collaboration

Paris Hilton Limited-Edition Razr+ Collection
Motorola has teamed up with Paris Hilton to launch a stylish limited-edition motorola razr+ collection, boasting a unique design and exclusive accessories that elevate the iconic smartphone experience.

For those interested in even more industry news, be sure to explore additional retail-related press releases from PR Newswire. Register with PR Newswire to help share your company’s latest updates with a global audience, and stay informed on consumer trends and insights.