#Japan #Tokyo #Sustainable Beauty #SOY PROTEIN beauty #Lacarpe Fes

Explore SOY PROTEIN Beauty at Lacarpe Fes 2025

In the vibrant neighborhood of Harajuku, Tokyo, an exciting event will showcase the fusion of sustainability and beauty. The 8th Lacarpe Fes 2025, Japan's largest sustainable beauty exhibition, is set to take place from May 23 to May 25, 2025. This year, Hollywood Co., Ltd. will present their groundbreaking product, SOY PROTEIN Beauty, a 100% plant-based soy protein designed with health and beauty in mind.

Event Details

• - Business Day (Media and Buyers only, free entry by reservation)

- Date: May 23, 2025 (Friday)
- Time: 11:00 AM - 7:00 PM

• - General Public Days (Ticketed entry by advance reservation)

- May 24, 2025 (Saturday): 9:30 AM - 6:00 PM - Entry Fee: ¥500 (with tote bag ¥1000)
- May 25, 2025 (Sunday): 9:30 AM - 5:00 PM

Tickets can be purchased online for each day:
May 24, 2025
May 25, 2025

Venue Location

The event will be held at WITH HARAJUKU HALL, located at 1-14-30 Jingumae, Shibuya, Tokyo. For more information, check the official website.

Tasting Experience

During the event, attendees will have the opportunity to taste exclusive flavors of SOY PROTEIN Beauty. Two unique options will be available: SAKE-flavored and Cinnamon-flavored shakes made with soy milk. The SAKE flavor is particularly special, as it is a collaboration with Sasaki Brewery, the only sake brewery in central Kyoto known for its sustainable practices. This innovative protein is developed by upcycling sake lees, making it the world's first (according to our research) SAKE-flavored protein drink. Don’t miss the chance to try these exciting flavors!

Features of SOY PROTEIN Beauty

At the venue, visitors will find SOY PROTEIN Beauty featured prominently in the Food / Inner Care corner. This product not only offers essential protein but also emphasizes delicious flavors and easy mixing. Here are some notable features of SOY PROTEIN Beauty:

• - High Satiety: Contains soy-derived dietary fiber, promoting slow digestion and absorption.
• - Free From Gluten and Unwanted Additives: No artificial colors, flavors, white sugar, milk, or preservatives.
• - Superfood Boost: Infused with seven types of superfoods and 88 plant-based fermented extracts.
• - Health Supporting Ingredients: Includes turmeric root, ginseng, citrulline, and hesperidin for improved circulation.
• - Beauty Focused: Crafted with care by a long-established cosmetics manufacturer, focusing on enhanced beauty benefits.

Low in fat and lactose-free, SOY PROTEIN Beauty is ideal for snacks, pre-bedtime drinks, or meal replacements, making it a great choice for those on a diet. It is also perfect for anyone looking to maintain a healthy lifestyle without the discomfort of dairy.

Product Overview

SOY PROTEIN Beauty was developed with a vision of creating a sustainable health product that promotes beauty and well-being. It has received multiple prestigious accolades, including the 2020 Women's Tomorrow Award, Japan Beauty Award 2021, and the 2022 and 2024 Social Product Awards. This 100% plant-based soy protein is a fantastic choice for health-conscious women.

• - Regular Size 200g (approximately 10 servings) for ¥3,780 (tax included)
• - Trial Size 20g (1 serving) for ¥421 (tax included)

Flavor Options:

• - Kinako (Roasted Soybean Flour): A gentle, popular flavor that's perfect for protein newcomers. The monthly 600g (approximately 30 servings) is particularly favored at ¥9,180 (tax included).
• - Cinnamon: Combines cinnamon with black tea and black pepper, an excellent choice for those sensitive to cold.
• - SAKE: Utilizes sake lees from Sasaki Brewery, carefully formulated to elevate your protein intake while embracing the essence of Kyoto.

Follow our journey and get updates on Instagram @soyprotein_beauty. Join us in embracing health and beauty the sustainable way!

For more about Lacarpe, explore how we propose a holistic approach to life through nourishment and beauty here.