#Japan #Tokyo #Apagard #Sangi #Mizuki Yamamoto

Celebrating the 11th Sangi Dental Excellence Award 2025

On August 1, known as "Dental Health Day," the 11th Sangi Dental Excellence Award ceremony was held on July 31 at the Palace Hotel Tokyo. Sangi Corporation, based in Tsukiji, Tokyo, is renowned for its top-selling whitening toothpaste series, Apagard. This year, the prestigious award was presented to actress and model Mizuki Yamamoto, who is celebrated for balancing family and work, shining with her natural beauty. Along with the awarding of the trophy, it was officially announced that she would be the brand ambassador for Apagard.

2025 marks the 40th anniversary of Apagard, a milestone made memorable as it is linked with the well-known phrase "Celebrities Treasure Their Teeth" that gained traction in the 1990s. The award ceremony featured prominent presenters, actors Mikihisa Higashi and Saki Takaoka, who both starred in the original Apagard commercials in 1995.

What is the Sangi Dental Excellence Award?

The Sangi Dental Excellence Award is aimed at individuals who not only possess healthy and beautiful teeth but also shine through their pursuits and lifestyles. Established by Sangi, "Dental Health Day" showcases the significance of having a healthy smile, with its playful interpretation of the date: (8) for "Teeth" and (1) for "Life." This year's theme highlights the concept of "natural beauty," reflecting the contemporary values of individuality and authenticity in today's society.

Mizuki Yamamoto: The Awardee

Mizuki Yamamoto's selection as the recipient of this award shines a light on her multifaceted role as both a dedicated professional and a nurturing mother. Known for her radiant smile and diverse acting abilities, she resonates strongly with many young women. In response to her award, Yamamoto expressed her joy, stating, "I am honored to have been selected for such a historic award! For someone to recognize my inner beauty too makes me so happy I'm almost in tears! I hope to keep striving for beauty in my smile by brushing regularly and following the brand message of Apagard."

A Reflection on 1995: The Legendary Commercials

As she embarks on her journey as a brand ambassador, Yamamoto revisited the nostalgic era of Apagard's commercials from 1995, describing the experience as enlightening. Mikihisa Higashi reminisced about the comical tone of the ad, which was quite unique for its time, while Saki Takaoka reflected on the striking nature of the project back then. They both emphasized the value of Sangi's product offerings that have attracted consumers for 40 years.

Tips for Maintaining a Bright Smile

Yamamoto, alongside Higashi and Takaoka, discussed key routines to maintain their brilliant smiles. "Finding time for my hobbies is essential!" Yamamoto shared. Higashi suggested taking time for a relaxing soak, while Takaoka stressed the importance of surrounding oneself with enriching experiences to enhance inner beauty.

Oral Care Tips for Summer Outings

As summer vacation approaches, outdoor activities become frequent. Yamamoto expressed her love for family trips, particularly to her hometown of Fukuoka. Higashi recounted a recent experience watching fireworks, highlighting the shared joy of such occasions. Yamamoto humorously admitted that oral care can sometimes take a backseat while traveling, vowing to bring along Apagard for her trips.

Dr. Akiko Katayama, a dental hygienist, advised incorporating simple oral health practices while away. "Keep hydrated to produce saliva, and don’t forget to brush with your regular toothpaste," she suggested. The stars affirmed the importance of maintaining their oral hygiene, making a note to grab their favorite products on remaining trips.

Ceremony Overview

• - Event Name: Sangi Dental Excellence Award 2025 & Apagard 40th Anniversary Brand Ambassador Ceremony
• - Awardee: Mizuki Yamamoto
• - Date: Thursday, July 31, 2025, 11:30 AM – 12:15 PM
• - Venue: Palace Hotel Tokyo, Chiyoda, Tokyo

About Sangi Corporation

Founded in 1974, Sangi Corporation will celebrate its 50th anniversary in 2024. It pioneered the production of toothpaste containing hydroxyapatite, believed to restore tooth enamel. Apagard has become a household name since its introduction and has expanded its reach internationally. Sangi remains committed to enhancing dental health with innovative products and campaigns.

Conclusion

The Sangi Dental Excellence Award is not just a celebration of beautiful teeth but a recognition of the lifestyle accompanying them, exemplifying the balance of work, family, and self-care, as seen in the star-studded award winner Mizuki Yamamoto. With continued emphasis on dental health, the award continues to inspire generations in Japan and beyond.