World Eggs Expands with New Branch in Hinohara Village
In September 2025, World Eggs, a company based in Minato, Tokyo, specializing in social movements, unveiled its plans to open a new branch in Hinohara Village, a region known for its lush natural resources. This strategic move aims to foster connections between urban and rural areas, emphasizing sustainable community revitalization through various localized projects.
Background of the Announcement
The relationship between urban centers and local regions is undergoing significant changes. Trends such as remote work and workations are gaining traction, prompting companies to shift focus towards initiatives that leverage regional resources. World Eggs has been actively involved in addressing social issues through innovative creative practices until now.
Purpose and Features of the New Branch
Hinohara Village holds the unique status of being the sole village in Tokyo, excluding the islands, with approximately 90% of its area covered in forests. By establishing a branch in this nature-rich locale, World Eggs aims to engage in meaningful initiatives, including:
- - Creating a Space for Interaction and Co-Creation: The company seeks to establish platforms where urban dwellers and rural residents can come together to exchange ideas and collaborate on various projects.
- - Promoting Hinohara’s Attractions: By maximizing local resources, World Eggs plans to spotlight the charm of Hinohara Village, helping to attract more visitors and stakeholders interested in the area.
Future Prospects
World Eggs envisions this new branch as a