#None #commercetools #AI Commerce #Katy Hiller

commercetools Welcomes Katy Hiller as Chief Marketing Officer

commercetools, a leader in digital commerce powered by AI, has announced the appointment of Katy Hiller as the new Chief Marketing Officer (CMO). This strategic move aims to bolster the company's executive team as it embarks on a new phase of global expansion. Hiller brings with her more than 20 years of expertise in B2B technology marketing, having held key leadership roles at prominent organizations such as Unily and Sonatype.

A Wealth of Experience

Katy Hiller's impressive career reflects her significant contributions to the technology sector. Prior to joining commercetools, she served as CMO at Unily, where she played a pivotal role in establishing the company as a frontrunner in AI-driven employee experience solutions. Hiller's leadership helped Unily penetrate new markets, earn notable analyst recognition, and drive substantial commercial growth.

Before her tenure at Unily, Hiller spent seven years with Sonatype, progressing through various marketing leadership positions. During this time, she was instrumental in the company's tripled revenue growth, showcasing her ability to deliver results and foster high-performance marketing teams.

Driving Growth in an AI Era

In her new role at commercetools, Hiller will spearhead the global marketing strategy, overseeing aspects such as brand building, communications, product marketing, field marketing, and demand generation. This appointment comes during a pivotal time when AI is transforming consumer purchasing behaviors and the operational frameworks of enterprises.

Doug McNary, CEO of commercetools, emphasized the transformative impact of AI on commerce, stating, "Commerce is entering a fundamental change. Katy understands how to leverage technology shifts into clear market positioning and growth. Her ability to develop high-performing teams and link marketing efforts to commercial outcomes will be vital as we advance."

The increasing influence of AI on commerce is a focal point for commercetools, and this is highlighted by their introduction of a concept called autonomous commerce. This vision allows AI systems to execute commerce decisions in real-time within specific guidelines. Alongside this, the company has also introduced its enterprise platform, Sphere, aimed at advancing its AI-powered commerce offerings. With products like AI Hub and AgenticLift, commercetools is equipping businesses to modernize their commerce infrastructures while adapting to AI advancements at their own pace.

Commitment to Leadership

In her acceptance of the CMO role, Hiller expressed excitement about joining commercetools. She noted, "What attracted me to commercetools is the combination of a strong technological foundation, ambitious clients, and a defined perspective on the future of commerce. I am dedicated to reinforcing our global brand and transforming it into a growth engine as commercetools navigates this new era of commerce."

In recent years, commercetools has established itself as a vanguard of change in the enterprise commerce space. With the aim of empowering businesses to adapt to the demands of modern shoppers, the company's infrastructure supports over 500 globally recognized brands, helping them manage transactions that exceed $100 billion annually.

The appointment of Katy Hiller marks a significant step for commercetools, with expectations of innovative marketing strategies and sustainable growth in the dynamic landscape of digital commerce. As the company continues to challenge and reshape the industry, Hiller's leadership is anticipated to propel commercetools into new horizons of success in the AI domain.

Ultimately, commercetools looks forward to Hiller's notable contributions as it looks to adapt and thrive in an era where autonomy and intelligence are becoming the cornerstones of commerce.