Muse Sport Joins Women's Pro Baseball League as Advisory Partner
In an exciting move for women's sports, the Women's Pro Baseball League (WPBL) has named Muse Sport as its advisory partner. Simultaneously, Assia Grazioli-Venier, a recognized leader in global women's sports, takes on the pivotal role of Chair for the league. This partnership marks a significant milestone in the promotion and advancement of women's baseball in the United States, as the WPBL looks to establish itself as a premier sports league.
The WPBL is set to launch in 2026, with six teams ready to make significant strides in professional baseball for elite female players. Grazioli-Venier, who is also a founding partner of Muse Capital, will be at the helm of the league’s efforts to find a Chief Executive Officer, ensuring strong leadership for this groundbreaking initiative. “The establishment of a professional baseball league for women has been long overdue,” said Grazioli-Venier. “I’m energized that the WPBL will now serve as a permanent home for today’s fast-scaling generation of ballplayers to participate in America’s pastime at the highest level.”
Muse Sport will provide vital guidance on partnership and financing strategies, leveraging its expertise in sports advisement to facilitate the growth and sustainability of the league. Grazioli-Venier's background further strengthens this partnership; she has previously led investments in diverse sports entities, including the Washington Spirit and Therabody, focusing on the commercial potential of women’s sports.
Having fostered innovation in women’s sports for years, Grazioli-Venier's vision is expected to reshape the landscape of the WPBL, similar to the successes witnessed in leagues like the WNBA and NWSL. “We are fortunate to live in a period of extraordinary growth and transformation in women's sports,” she added, indicating her firm belief that the WPBL can achieve exceptional heights.
Before her appointment with the WPBL, Grazioli-Venier made headlines by being the first female and youngest board member in Juventus Football Club's storied history. During her tenure, she was instrumental in launching Juventus Women, setting a precedent for women’s contribution to sports at top levels. Her foresight into the future of sports is evidenced by her early investment in the Miami Pickleball Club, anticipating the sport's rise.
Grazioli-Venier’s approach links women’s sports with women’s health, viewing them as interconnected sectors ripe for growth and innovation. Under her leadership, Muse Capital has become a prominent force, funding various initiatives focused on underserved healthcare areas. Their investments speak volumes about their commitment to enhancing women's lives through both sport and health advancements.
Justine Siegal, a key figure in the WPBL and co-founder, stated, “Assia Grazioli-Venier is a tremendous business leader and sports pioneer. It is an honor to have her as Chair of the WPBL. With her leadership and support, the WPBL will become one of America's premier sports leagues.”
The Women's Pro Baseball League stands as a unique entity, committed to creating professional opportunities for women in baseball. With leadership like Grazioli-Venier at the forefront, the WPBL is poised to make history as it welcomes female athletes into the world of professional baseball, creating a legacy that future generations can aspire to.
For more information on the league's development and future plans, visit
www.womensprobaseballleague.com.
This partnership between Muse Sport and the WPBL is not just a business arrangement but a vision for a more inclusive future in sports, embodying the potential to inspire countless women and girls who dream of playing baseball at a professional level.
Together, they embark on a journey that will not only change the game for women in athletics but will reinforce the necessity of equal representation in all sports.