Heliospectra Hires Denis Dullemans to Lead Global Greenhouse Sales Efforts

Heliospectra Strengthens Its Sales Leadership

Heliospectra AB, a prominent player in intelligent lighting technology designed for controlled plant growth, has recently made a significant addition to its management team. Effective June 1, 2025, Denis Dullemans has been appointed as the Lead Global Greenhouse Sales. This strategic move is expected to bolster Heliospectra’s presence in the global greenhouse market.

With over 20 years of experience in the greenhouse and horticulture sectors, Denis Dullemans brings a wealth of knowledge and expertise to his new role. Before joining Heliospectra, he held senior positions at renowned companies such as Dutch Lighting Innovations (DLI), Dalsem, and Agrolux. His previous roles have equipped him with considerable international sales acumen and the ability to forge strong partnerships with commercial greenhouse operators worldwide.

Bonny Heeren, CEO of Heliospectra, expressed confidence in Dullemans' capabilities. She stated, "Denis has a proven track record in both lighting and complete greenhouse solutions. His expertise, unique perspective, and commercial insight will be instrumental as we continue to grow our footprint in the global greenhouse sector."

In his new position, Dullemans will form part of the management team based in the Netherlands, collaborating closely with an experienced group comprising Bram Meulblok, Piet Hein van Baar, and Peter Klapwijk, a board member at Heliospectra since 2023. This seasoned team is poised to deliver a blend of commercial, technical, and strategic skills designed to enhance service for growers and partners throughout Europe and beyond.

Dullemans will spearhead the company’s sales initiatives focusing on innovative LED lighting solutions intended to enhance crop quality, increase yield, and promote sustainability. "I’m excited to join Heliospectra and contribute to a company that is shaping the future of horticulture with innovative technology," said Dullemans. "I look forward to building out the greenhouse segment by working closely with growers around the world to help them achieve better results through data-driven and energy-efficient lighting strategies."

Throughout his career, Denis has combined his technical knowledge with practical experience, allowing him to bridge the gap between grower needs and emerging technologies. His commitment lies in aiding the horticulture industry’s evolution with smart, scalable solutions aimed at fostering efficiency, sustainability, and long-term success for growers across the globe.

Heliospectra looks forward to the valuable contributions of Denis Dullemans as they continue leading innovation in controlled environment agriculture, ensuring that they remain at the forefront of the industry with their advanced lighting technologies. This latest appointment signals Heliospectra's dedication to enhancing its sales capabilities and reinforcing its market leadership in the evolving field of greenhouse solutions.

Heliospectra’s continuous efforts to provide cutting-edge technology through knowledgeable leadership will undoubtedly benefit customers, paving the way for progressive changes in the agricultural landscape. In a world increasingly focused on sustainable practices, the role of intelligent lighting solutions in plant growth cannot be overstated, and with Dullemans aboard, Heliospectra is well-positioned to influence this crucial sector positively.