Vanilla Dessert Brand 'Vanilieu' Opens Exciting New Store in Ikebukuro Tobu Department Store

Exciting New Chapter for Vanilla Lovers

The highly anticipated opening of 'Vanilieu,' a specialty dessert brand focused on vanilla, took place on February 20 at the Ikebukuro Tobu Department Store in Kanto. This new store offers a unique selection of vanilla-infused delights that encourage customers to savor the experience of choosing their treats. Located on the B1F in the OYATSU GALLERY section of the department store, the shop promises to be a must-visit spot for dessert lovers.

Store Details

- Name: Vanilieu
- Location: Ikebukuro Tobu Department Store B1F, 10 Banchi OYATSU GALLERY
- Opening Hours: 10:00 AM - 8:00 PM

One of the standout products at the new location is the Glacé Macarons Parisiens (5 pieces), priced at 1,566 yen (tax included). These macarons are celebrated for their delightful blend of textures. The outer shell boasts a unique crunch reminiscent of a combination of cookie and marshmallow, while the inside delights the palate with a texture similar to monaka or caramel. Once in your mouth, the crispy exterior melts away, merging with the ganache cream inside, releasing a potent vanilla aroma and rich taste that envelops the senses.

A Scented Journey into the Vanilla World

Vanilieu prides itself on using authentic Madagascar Bourbon vanilla, known for its exquisite flavor and high cost—some say even more than silver. While vanilla has historically been an overlooked but essential flavor, Vanilieu shines a spotlight on this precious ingredient, crafting exquisite sweets that capture the essence of true vanilla. Their range includes the Vanilla Baumkuchen Assorted Box containing 12 pieces, designed to showcase the delightful characteristics of real vanilla.

Special Opening Gift

To celebrate the grand opening of its first permanent location in the Kanto area, Vanilieu is offering a special original handkerchief to customers who purchase 3,240 yen or more, while supplies last.

The Essence of Vanilla

Few flavors are as universally loved as vanilla, yet genuine vanilla aroma and taste remain unknown to many. Vanilieu's mission is to deliver an unforgettable experience that soothes the busy mind with the sweet smell of vanilla. Their impressive product lineup promises to introduce customers to the luxurious flavor of real vanilla.

The Bourbon vanilla used in Vanilieu is cultivated organically without chemicals, with certification from AMPIANA VANILLA in the USA. Each high-grade A vanilla bean, measuring over 16 cm, delivers a sumptuous sweet aroma that is characteristic of top-tier vanilla.

Commitment to Social Contribution

Moreover, a portion of Vanilieu’s sales is donated to World Vision Japan, a nonprofit organization dedicated to education in developing countries. To date, the funds raised have helped build schools in Myanmar, Bangladesh, Kenya, Sri Lanka, and Indonesia. The brand continues to support educational initiatives for children in Asia and Africa through its sales.