Toyota Transforms Forza Horizon 6 into an Interactive Barn-Find Experience at Westfield Century City

Toyota's Immersive Experience at Westfield Century City

Toyota has recently unveiled an exciting two-day event titled "Lost & Found: The Challenge" at Westfield Century City. Scheduled for May 30 and 31, 2026, this free public activation merges the exhilarating world of video gaming with automotive culture, celebrating the launch of Forza Horizon 6.

A Real-World Celebration

The event will feature an interactive setup modeled after a traditional Japanese barn, evoking the game's iconic barn-find missions. Participants will be invited to explore the barn, peering through windows and hidden openings that reveal clues connected to the legendary Toyota Land Cruiser and the game itself.

The centerpiece of this experience is a stunningly designed Toyota Land Cruiser, prominently displayed as it appears on the cover of Forza Horizon 6. The Land Cruiser symbolizes adventure and exploration, qualities that resonate deeply with both driving enthusiasts and gamers.

Interactive Puzzles and Rewards

As attendees engage with the experience, they will face a series of puzzles and challenges that test their knowledge and skills in uncovering secrets tied to Toyota's vehicular heritage. Successful participants will have the chance to earn collectible prizes, including entries into a sweepstakes for customized Xbox Series X consoles and digital copies of Forza Horizon 6.

Owen Peacock, General Manager of Vehicle Marketing and Community at Toyota Motor North America, emphasized the event's intention to bridge the gap between gaming and automotive communities. He stated, "Toyota trucks have long been driven by a spirit of adventure, exploration, and innovation, and this experience brings those values to life, creating authentic connections with gaming and automotive culture."

Family-Friendly Fun

Designed to be a family-friendly experience, the event will also feature racing simulators where guests can try out Forza Horizon 6 firsthand. In addition, attendees can look forward to exclusive merchandise giveaways, hidden surprises, and more engaging activities throughout the day.

A Legacy of Innovation

Toyota has been a part of North American culture for nearly 70 years, committed to advancing sustainable mobility through its Toyota and Lexus brands. With more than 1,800 dealerships in North America and over 64,000 employees, Toyota continues to influence the industry, recently announcing plans to manufacture automotive batteries for electric vehicles in North Carolina by 2025.

For more information about this exciting event and Toyota's endeavors, visit www.ToyotaNewsroom.com. Don’t miss this unique opportunity to engage with the iconic Land Cruiser and celebrate the thrilling world of Forza Horizon 6 in a vibrant, real-world setting.