#Paris #France #ESL #ZKONG #NRF Europe

ZKONG Shines at NRF Europe 2025

From September 16 to 18, Paris served as the backdrop for the inaugural NRF Retail's Big Show Europe, an event that attracted nearly 500 retail technology companies. The show not only highlighted the global impact of NRF but also illustrated how retail technology’s influence spans from North America to the Asia-Pacific and reaches the global market as a whole.

A New Era in Retail Communication

ZKONG took center stage with the presentation of its complete portfolio of intelligent display solutions at NRF Europe 2025. The company showcased how its localized teams and end-to-end product solutions foster closer connections within the intelligent retail landscape. The European retail sector is entering a transformative phase defined by digitization and sustainability, making customer experience, operational efficiency, and eco-friendly practices essential in today’s marketplace.

Smart displays have become vital tools for enhancing shopper engagement and brand presence. During the event, ZKONG exhibited an extensive range of intelligent solutions for retail, including Electronic Shelf Labels (ESLs) based on electronic paper technology and dynamic LCD displays. From pricing and promotions to merchandising and brand storytelling, ZKONG’s offerings embody its vision of "Creating Better Connections through Intelligent Display Solutions."

The ESLs, available in sizes ranging from 1.5 to 13.3 inches, provide flexible options tailored to varied display needs for pricing and information. Meanwhile, the LCD screens deliver rich, dynamic visuals that facilitate versatile in-store communication and impactful marketing campaigns. Together, these technologies empower European retailers to manage their stores more efficiently and sustainably.

Introductions of the Arrow Series: Redefining Shelf Communication

Making its debut in Europe, ZKONG’s new bar-shaped ESLs, the Arrow Series, reimagine shelf labeling beyond the traditional model of “one SKU, one label”. Available in lengths of 30, 45, and 60 cm, the Arrow Series consolidates product information across entire rows on shelves, optimizing space and ensuring a cohesive visual presentation—ideal for dense retail environments. The ultra-slim all-in-one structure and modular extension of Arrow simplify installation and reduce maintenance costs. Its four-color electronic paper screen allows retailers to change backgrounds and templates instantly, highlighting prices, promotions, and product features with greater impact.

Utilizing ZKONG’s cloud platform, retailers can easily manage multiple SKUs with features like "scan and connect," drag-and-drop editing, and real-time template updates, achieving a seamless balance between operational efficiency and intuitive management.

Global Reach with Local Expertise

ZKONG’s presence at NRF Europe 2025 not only underscores its innovation in smart hardware and display solutions but also its expanding global footprint. Since establishing its European subsidiary in Düsseldorf, Germany, in 2024, ZKONG has developed a robust service network across the EU, providing quick local sales and technical support.

Looking ahead, ZKONG is set to continue collaborating with local partners to explore the full potential of intelligent retail in Europe. By fostering inter-system integration of electronic paper and other display technologies, the company aims to promote more effective and sustainable retail operations, shaping a new digital future alongside its global retail partners.

About ZKONG

ZKONG is a global provider of intelligent retail and IoT solutions, specializing in Electronic Shelf Labels (ESLs), smart LCD displays, and cloud platform systems. For more information, visit www.zkong.com.