Celebrate 23 Years of CLASSICS the Small Luxury with Exciting Campaigns

CLASSICS the Small Luxury 23rd Anniversary Campaign

As we approach the monumental date of April 25, 2026, CLASSICS the Small Luxury is thrilled to announce exciting campaigns celebrating its 23rd anniversary. This esteemed handkerchief specialty store, which operates under Blooming Nakanishi Co., Ltd., known as a pioneer in Japan's handkerchief industry, invites you to partake in special promotions as a token of gratitude for your ongoing patronage.

Located in the heart of Nihonbashi Ningyocho, Tokyo, CLASSICS the Small Luxury has continually pushed the boundaries of elegance and craftsmanship since its inception. The anniversary celebrations will feature unique offers, beginning with each customer making a purchase of handkerchiefs being gifted a beautifully designed original postcard. These postcards are part of the 'Dress in Bloom' collection, which showcases seasonal dresses crafted by the brand's talented designer. It's a delightful reminder that even a small piece of cloth can symbolize significant emotions and creativity.

Campaign Overview

- Period: Starts April 25, 2026. (While supplies last)
- Eligibility: Customers who purchase handkerchiefs at select locations.
- Stores Participating: Roppongi Hills flagship store, Nihonbashi Ningyocho store, and online shop.

This special postcard is a way for CLASSICS the Small Luxury to express heartfelt appreciation to its customers. Adding a piece of warmth to your purchase, these postcards celebrate the beauty of designs that resonate not only with seasons but also with feelings.

Roppongi Hills Exclusive Anniversary Campaign

In addition to the primary campaign, the Roppongi Hills flagship store will host a complimentary ribbon-wrapping service on gift boxes for purchases made between April 25 and May 10, 2026. This treasured service, which was reintroduced last year due to popular demand, allows customers to receive their purchases wrapped with care and elegance.

- Period: April 25, 2026 - May 10, 2026
- Eligibility: Available for purchases of handkerchiefs and gift boxes (sizes M, L, and Paulownia box)
- Limitations: One ribbon-wrapping service per person per purchase, limited to five items per transaction.
- Store Location: Roppongi Hills West Walk 4F, Tokyo, Japan.

At the Roppongi Hills flagship store, customers can also find exclusive items themed around Roppongi, making it a perfect way to commemorate your visit or to gift someone with a piece of local culture. Signature items available only at this location will serve as exceptional souvenirs.

- Featured Products:

- “Gran Heart Hills” – ¥2,200 (Tax included)
- “Mori Tower” – ¥3,850 (Tax included)
- “Mick Itaya - Goddesses of Roppongi” – ¥2,750 (Tax included)
- “Clover - Forest Tower of Happiness” – ¥3,300 (Tax included, limited to spring)

About CLASSICS the Small Luxury

Founded in 2003, CLASSICS the Small Luxury was born from Blooming Nakanishi Co., Ltd.'s desire to present subtle luxury after years in the handkerchief business, which dates back to 1879. The brand expresses its belief that although a handkerchief is just a small piece of fabric, it carries the potential to convey deep feelings. Each season, CLASSICS the Small Luxury unveils distinctive designs using the finest materials and craftsmanship. From design to production, embroidery, customer service, and packaging, the brand is dedicated to delivering “extraordinary, subtle luxury” into everyday life.

Join us in celebrating this momentous occasion and experience the exquisite offerings of CLASSICS the Small Luxury. For more information, visit our official website and connect with us on social media: