Delight in the Sweetness of Newly Developed Strawberry Variety on Strawberry Day

A Celebration of Flavor on Strawberry Day

January 15th is celebrated as "Strawberry Day" in Japan, inspired by the wordplay of "good" (1) and "strawberry" (15). This day is dedicated to promoting the deliciousness and value of strawberries, especially during their peak season. In honor of this sweet occasion, the online food shop "Imikoto Marche", operated by TeN Corporation based in Shibuya, Tokyo, has commenced the sale of a new strawberry variety called "Ichigo-san" from Nakayama Farm KASAKOYA in Saga Prefecture. The strawberries are cultivated with utmost care using Unique Enzyme cultivation methods, resulting in berries that shimmer like jewels and are exceptionally sweet.

Unique Cultivation Method Focused on Enzymes

The cultivation process of Nakayama Farm KASAKOYA begins with a commitment to creating rich soil using specialized enzymes. These enzymes are designed to activate the microorganisms in the soil, allowing the crops to express their inherent potential fully. The enhanced soil environment supports efficient nutrient absorption, leading to strawberries with superior sweetness, aroma, and flavor. The owner of the farm, a graduate from the Agriculture Faculty of Kyushu University, has utilized her background in fertilizer development to create a thriving ecosystem for these berries.

The resulting strawberries are distinguished by:

- Intense sweetness
- Mild acidity
- Clean aftertaste

With these characteristics, the taste difference is apparent with just one bite.

Harvesting at the Peak of Ripeness

At Nakayama Farm KASAKOYA, all strawberries are harvested only when they are fully ripe and red. This method avoids early picking, which compromises flavor for logistical convenience. Instead, the farmers carefully monitor each strawberry, harvesting them at the moment when their sweetness and fragrance are at their peak. The berries are large and lustrous, often described as resembling jewels, making them highly sought-after as gifts.

The New Pride of Saga: ‘Ichigo-san’

Saga Prefecture is well-known for its strawberries like "Saga Honoka," but this new product features the promising variety "Ichigo-san," introduced in 2018. "Ichigo-san" is gaining recognition as a next-generation Saga brand for its:

- Vibrant aroma
- Strong sweetness
- Well-balanced acidity

Every aspect of its cultivation and harvesting is executed without compromise to bring out the best qualities of this variety.

A Focus on Quality Through Careful Management

The management of Nakayama Farm KASAKOYA falls largely to a single female owner. The farm’s operations are primarily handled by women and the elderly, allowing for meticulous oversight of each strawberry plant. The small-scale production enables keen attention to daily moisture levels, leaf conditions, and temperature fluctuations—factors that are often overlooked in mass production but are crucial to ensuring high-quality strawberries.

High Praise from Specialty Shops

These strawberries have garnered acclaim from specialized shops, such as fruit sandwich and bagel cafes. Their large size and sweetness can stand alone against whipped cream and pair exquisitely with other ingredients. Many culinary experts praise these strawberries for their standout flavor that defines the dish, making them a delightful addition to any menu.

Discover and Purchase

Enjoy direct deliveries of ripe strawberries cultivated using Unique Enzyme methods through Nakayama Farm KASAKOYA. Check out the detailed product listings:

"Imikoto Marche" represents an initiative focused on conveying the essence of each product, highlighting the passion of producers and the meaningful experiences that food can offer. They also provide a range of gluten-free products through their own brand, "kokuu".
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About TeN Corporation

TeN Corporation specializes in web marketing and continues to innovate through original products and services. Their focus is on creating a dynamic interplay between new ideas and new partnerships. As a manufacturer, they adapt to market trends and develop promotional materials, running projects like their landing speed optimization tool "LandingHub", the culinary online store "Imikoto Marche", and the home roasting coffee machine brand "weroast HOME ROASTER". Leveraging extensive experience and technology, they consistently deliver contemporary and effective solutions.
TeN Corporation