#USA #Las Vegas #clean label #Protein Powder #Puori

A Year Since the Protein Lead Report: Continual Engagement from Puori's Customers

In October 2025, a Consumer Reports investigation raised significant concerns regarding lead levels in various protein powders, highlighting a critical issue within the supplement industry. In response, Puori, a company committed to creating clean and transparent products, published the impact of this report on its business a year later. The data collected reveals how deeply customers have engaged with this pertinent information and how it shapes their purchasing decisions.

The investigation by Consumer Reports found that over two-thirds of 23 tested protein products exceeded California's Proposition 65 limit for lead. This alarming revelation prompted a surge of interest in Puori’s whey protein product, identified as PW1. In the month following the report, visits by U.S. consumers to Puori's test-results page skyrocketed by 142%, showcasing a clear demand for transparency about product safety.

Ongoing Interest in Batch Results

Analysis indicates that even after the initial spike of interest, traffic to the test-results page has remained approximately 23% higher than before the report was published, with significant engagement from November 2025 through August 2026. This consistent interest underscores a growing awareness and demand for product safety, particularly in health-related supplements. According to a survey of Puori's customers conducted in the second quarter of 2026, 81% stated that third-party test results and the availability of QR codes were crucial factors influencing their buying choices.

Oliver Amdrup-Chamby, the founder and CEO of Puori, expressed the importance of transparency in customer engagement. He emphasized, "When the report came out, consumers actively sought out the batch results, which is exactly why we implemented the QR code system on our labels. We prefer to be assessed based on actual batch data rather than broad claims. Since 2019, we have allowed the Clean Label Project to publish all our batch results, and we encourage other brands to adopt similar practices."

Stringent Testing on All Products

Each batch of Puori's PW1 protein undergoes third-party testing conducted by Clean Label Project, checking for over 200 contaminants, including heavy metals. Puori has a strict policy of not releasing any batch without the corresponding test results being published. This level of commitment to quality assurance is indicative of Puori's dedication to consumer safety. The full results and methodology are accessible on their official blog, ensuring complete transparency with their customer base.

Puori’s products, available through their website and on platforms like Amazon, represent a conscious effort to promote health and wellness through science-backed, natural ingredients.

A Message of Commitment

Puori was established in 2009 with the mission to provide clean, effective supplements that contribute to long-term health. The company emphasizes thorough testing for every product, evidenced by the batch-level results available for consumer access via QR codes. From omega-3 fatty acids to vitamins and protein powders, Puori is committed to helping individuals lead healthier lifestyles through transparency and scientific validation.

In light of the rising concerns regarding contaminants in dietary supplements, many consumers are now more vigilant in assessing product safety. Puori's proactive measures in providing easily accessible test results could serve as a model for other brands operating within the industry.

For extensive insights into customer behaviors linked to batch test results, further details can be found at Puori’s blog. This case serves as a reminder that in health industries, customers increasingly appreciate transparency, and businesses must respond adequately to this demand.