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Tokyo Women's Medical University's Brand Movie: A Commitment to Rebirth

On January 20, 2026, Tokyo Women's Medical University (TWMU), based in Shinjuku, Tokyo, officially launched their brand film titled "New Year's Message: A Commitment to Rebirth." This initiative is part of the university's endeavors to restore its credibility and communicate its strong willingness for brand revitalization to the public.

This documentary-style film emphasizes the importance of 2026 as a significant year where the efforts of the past will culminate and the outcomes of various reforms will be scrutinized. The university's new leadership team, including Chairman Osamu Shimizu, President Shohei Mitani, and Executive Director Hiroshi Niinami, shares their reflections on previous challenges and articulates the "Roadmap for Rebirth" in their own words. The film aims to portray a unified commitment from the entire institution to embrace transformation.

Overview of the Brand Movie

• - Release Date: January 21, 2026, continuing for approximately three months.
• - Viewing Locations: Available on the TWUM official website, YouTube channel, and affiliated hospital's official website.
• - Featuring: Chairman Osamu Shimizu, President Shohei Mitani, Executive Director Hiroshi Niinami, guided by guest professor Maiko Ito.

The film articulates clear strategies for restoring trust and revamping the university's brand. Through a series of four segments spanning roughly ten minutes, it aims to inform stakeholders about the university’s transformative journey at pivotal moments.

Structure and Content of the Movie

Each of the featured leaders showcases their commitment to reform and outlines their leadership roles in the rebuilding process:

Vol.1: Introduction

Guest Professor Maiko Ito
In this segment, guest professor Ito discusses the pivotal transition the university is undergoing and emphasizes the necessity of viewing the reformation through a societal lens.

Watch Vol. 1

Vol.2: Governance

Chairman Osamu Shimizu
Chairman Shimizu focuses on the dismantling of the previous board and the establishment of a new governing body. He discusses the crucial areas for rebuilding governance, including financial improvement and organizational health.

Watch Vol. 2

Vol.3: Educational Advancements

President Shohei Mitani
On the occasion of the university's 125th anniversary, President Mitani presents a new MVV (Mission, Vision, Values) aimed at reviving the educational brand and ensuring the cultivation of highly skilled medical professionals.

Watch Vol. 3

Vol.4: Finance and Healthcare

Executive Director Hiroshi Niinami
As the lead for the "Reverse Project," Niinami discusses his commitment to financial stabilization and enhancing the clinical environments for better healthcare delivery and brand improvement in diagnostics.

Watch Vol. 4

Viewing Information

To watch the brand movie "New Year's Message: A Commitment to Rebirth," visit the Tokyo Women's Medical University official website at TWUM official site or access the designated YouTube links provided above. The film will be available until the end of March 2026.