#Japan #Tokyo #Natsume #UmaiKa #Ume Katsuo

Exciting New Snack Flavor for Summer

Introducing the latest offering from Naturi, the well-known Japanese snack company, the "Umaika Ume Katsuo flavor." This delightful treat will be available starting April 20 and promises to be an ideal companion for hot summer days.

Background of the Development

In recent years, the market for snacks has focused increasingly on fried items. As consumers look for ways to save money due to rising ingredient costs, there is a noticeable increase in demand for snacks that deliver both volume and affordability. Products that provide satisfying crunch and overall enjoyment have started to gain traction among snack enthusiasts.

Naturally, the "Umaika" series has benefited from these market trends, illustrating significant sales growth. The brand is particularly celebrated for its uniquely crunchy texture that provides satisfying sound and resilience with each bite, while also serving as a stress reliever.

As temperatures soar, appetite can dwindle, making refreshing flavors like ume particularly appealing. This limited edition flavor capitalizes on the series’ well-known combination of satisfying volume and crunch, infusing the mix with the refreshing essence of ume to capture the essence of the season. The product is crafted not only to please loyal consumers but also to attract new customers as well.

Product Features

• - Irresistible Crunchy Texture: The base is created from squid dough that is delicately fried to produce a hearty crunch, providing a delightful experience that ensures you keep reaching for more.

• - Refreshing Flavor Profile: The crunchy exterior is enhanced with the refreshing taste of ume, complemented by the savory elements of squid and katsuobushi. With every bite, a rich umami flavor unfolds, creating an enticing experience as you eat.

Insights from the Product Developers

Q: What makes this product unique?
We placed a strong emphasis on delivering a delightful "crunchy texture" that provides satisfying sound and texture with each bite. By layering the refreshing flavor of ume with the umami of squid and katsuobushi, we've created an intensely flavorful snack that is hard to resist. The pleasant tang of ume heightens appetite, making it an easy choice even during the sweltering heat.

Q: Have you got any recommended recipes for this flavor?
Crushed "Umaika Ume Katsuo flavor" can be an excellent topping for tea rice, bringing forth a refreshing aroma of ume and creating a unique dish!

Product Overview

• - Product Name: Umaika Ume Katsuo Flavor
• - Specifications: 66g
• - Suggested Retail Price: 324 JPY (including 8% tax)
• - Launch Area: Nationwide (available at supermarkets, GMS, and convenience stores in the snack section)
• - Availability Period: From April 20, 2026, to October 31, 2026

Product Lineup

Umaika snacks are made by frying squid sticks to create a crunchy, satisfying texture that complements the umami flavor of squid, making them an addictive snack choice. Enjoy them for any occasion, especially under the sun this summer!