#USA #Ready-to-Drink #York #Holla Spirits #CrushTea

Holla Spirits Revamps Its Ready-to-Drink Crush Lineup

Holla Spirits, a celebrated spirits company hailing from Pennsylvania, recently announced an exciting update to its ready-to-drink Crush cocktail lineup. Emphasizing flavor, fun, and quality, this refresh aims to elevate the consumer experience and cater to diverse palates in the ever-evolving beverage market.

In this bold reimagining, Holla Spirits has unveiled striking new can designs that are sure to catch the eye on shelves. Alongside the revamped packaging, the lineup will now feature a brand-new grapefruit crush flavor, enhancing Holla’s existing offerings of vodka-based canned cocktails. This exciting introduction expands their reach in the competitive ready-to-drink sector, allowing consumers to explore even more unique flavor combinations.

To facilitate easier trial and accessibility, Holla has rolled out Variety 4-Packs. These packs include a delightful selection of 12oz cocktails featuring orange, grapefruit, watermelon, and blueberry Crush flavors—each crafted with a light carbonation and maintaining a 4.5% ABV. Additionally, select SKU options will be available in a 16oz single serve size, designed for placement in retail cold boxes and stadiums where customers seek refreshment on-the-go.

A standout feature of this release is the introduction of CrushTea™, an innovative blend that merges the beloved orange crush flavor with tea. This unique concoction is set to offer consumers a refreshing twist on a favorite, appealing to those seeking beverages that are both enjoyable and refreshing.

Founder Patrick Shorb shared insights into the philosophy behind the redesign, stating, “We saw a real opportunity to raise the bar in RTDs by leaning into what people actually want—big, bright flavor, approachable strength, and packaging that feels as fun as what's inside. This refresh isn't just about how our cans look; it's about making it easier for consumers to discover Holla, try multiple flavors, and have a great time doing it.”

Holla Spirits is committed to crafting high-quality beverages with a conscious approach. Their vodkas, which are seven times distilled, are gluten-free, non-GMO, and vegan, with many flavored vodka ingredients sourced from artisanal producers who prioritize natural flavors. Additionally, the brand actively promotes sustainability as highlighted by its use of the industry's first custom-molded Italian eco-beverage cork made entirely from plant-based materials.

In the state of Pennsylvania alone, Holla's products are available in more than 1,100 locations, including Fine Wine & Good Spirits stores, alongside significant distribution in states such as Maryland, Delaware, Virginia, North Carolina, New Jersey, and Florida. This wide availability makes it convenient for cocktail enthusiasts to experience what Holla Spirits has to offer.

About Holla Spirits

Established in York, PA, Holla Spirits is dedicated to producing premium quality spirits that are fairly priced, ensuring enjoyment for all. Catering to dreamers and creators who reject the mundane, Holla blends its specialty spirits using high-quality distillates and unique flavor components. The brand also maintains a recipe library filled with cocktail ideas that range from simple mixes to intricate designs for special occasions.

For more information about Holla Spirits or to explore their exciting new lineup, visit Holla Spirits or connect with the company on social media at @hollaspirits.