#Japan #Chiyoda #O by F #White Lavender #MASH Beauty Lab

Experience the Tranquil Essence of White Lavender with O by F's New Line

On August 5, 2026, O by F, a wellness hair care brand under MASH Beauty Lab, will unveil its latest creations: the Moist Shampoo and Repair Treatment, both infused with the exquisite aroma of White Lavender. Known for its delicate scent and luxurious feel, this limited-edition line is designed to transform your hair care routine into a delightful experience.

The Allure of White Lavender

At the heart of this collection is a rare variety of White Lavender called “Mikawa Yukika,” cultivated in the tranquil town of Misato, Akita Prefecture. This unique strain features a refreshing aroma reminiscent of snowflakes dancing in the light, offering a delicate and transparent scent experience. As you wash your hair, the soothing essence of White Lavender delicately envelops you, turning your everyday bathing ritual into a calming retreat.

Sensational Hair Care Products

Both the Moist Shampoo and Repair Treatment retain the original's exceptional texture and functionality while introducing a limited edition fragrance and packaging. The shampoo, priced at 3,080 yen (inclusive of tax) for a 250mL bottle, boasts a natural origin index of 78%. It gently encapsulates coarse, damaged hair with a rich lather, effectively addressing split ends and breakage. Enriched with cleaning agents like Cocoyl Glutamic Acid TEA and plant-derived soybean protein, it promises a silky-smooth finish for your locks.

The Repair Treatment, available in a 250g pack for 3,630 yen (inclusive of tax) and featuring a natural origin index of 96%, provides deep moisture without sacrificing silkiness. Infused with heat-active ingredients and potent plant extracts, it penetrates the hair shaft to repair and protect. This exceptional treatment nourishes the strands, enhances the hair’s natural barrier, and ensures a lustrous shine for healthy, beautiful hair.

Aromatic Bliss

The scent profile is light and sweet, capturing the essence of a blooming White Lavender field. The blend of 100% natural essential oils elevates the olfactory experience, inspiring a light-hearted mood as you pamper yourself. Notes of refreshing bergamot and lemon harmonize with the subtle sweetness of lavender, crafting an uplifting fragrance. As the experience unfolds, soft hints of rose and palmarosa envelop you, adding a gentle floral depth, while an amyris wood note lingers, creating a soothing and memorable finish.

Availability

The O by F White Lavender collection will be available nationwide starting August 5, 2026. You can purchase it at various locations, including Cosme Kitchen, Biople stores, and the MASH GO GREEN STORE. For online orders, be sure to visit the respective websites starting from 10:00 AM on the release date.

Visit Cosme Kitchen Here
Biople Store List
* Check MASH GO GREEN STORE

About O by F

O by F embodies the essence of serenity and purity. The brand believes in the transformative power of wellness, not just for skin but also for hair and scalp. In our fast-paced lives, environmental stress affects our natural beauty, prompting us to seek an innovative approach. This approach invokes the idea of returning to 'zero'—purifying ourselves to rediscover our true beauty. Every product is crafted with care, inviting you to enjoy a guilt-free, rejuvenating experience that aligns with your identity.

For more updates, follow O by F on Instagram.