#Japan #Night Parfait #Parfait Bar #CARTON #Kamakura, Machida, Hiroo

New Openings: Parfait Bar & VIGO

CARTON Co., Ltd. has exciting news to share! The company, which specializes in night parfaits, is set to unveil three new franchise locations of its popular 'Parfait Bar & VIGO' in the coming weeks. The first of these cafes will open its doors in Kamakura on September 28, 2025, followed by Machida on October 3, and finally Hiroo on October 17. This expansion marks a significant milestone for Parfait Bar & VIGO, bringing the total number of locations to seven and driving the ambitious goal of 100 restaurants by 2027.

Parfait Bar & VIGO has captivated customers with its unique concept of enjoying parfaits at night, offering a sophisticated experience that resonates with its slogan, "Take a breather at the end of the day." Each new establishment will present unique themes tailored to the characteristics of their respective neighborhoods, creating a distinctive ambiance and dining experience.

A New Era of Night Parfaits

The 'night parfait' is an innovative dessert enjoyed after dinner, often accompanied by alcoholic beverages, or simply as a way to savor the bar environment for non-drinkers. Originating from Sapporo, this trend has been gaining popularity across Japan. Unlike traditional parfaits, which often lean towards sweetness, these night parfaits feature a lighter taste profile, showcasing seasonal fruits, jellies, and homemade sorbets layered in an artistic presentation. Customers can savor a cocktail-like experience as they delve into the delicate flavors.

Media Sensation: Unique Experiences at Parfait Bar & VIGO

The establishment has been showcased in numerous popular TV programs and magazines, including "Hiru Nan Desu," "Lavit!" and "N-Sta," receiving a warm reception from audiences. The menu changes monthly, allowing customers to experience gourmet parfaits crafted from seasonal ingredients, enhancing the overall dining experience without a fixed grand menu.

Chef's Insight

Our chef ensures that each parfait at &VIGO offers a fresh and intriguing experience with every bite—maximizing the natural flavors of seasonal fruits while balancing various textures and aromas. The autumn parfaits to be served at the new locations promise to deliver an extraordinary sensory journey. We hope our customers find peace and comfort in our desserts at the end of their day.

Store Highlights

1. Kamakura Location (Opening September 28, 2025)
Nestled within the historic streets of Kamakura, this location emphasizes a traditional Japanese aesthetic, catering to both domestic and international visitors. With its proximity to Komachi Street, it is perfect for a break during sightseeing and features a wide selection of matcha-based beverages.

2. Machida Location (Opening October 3, 2025)
Designed to be a classic bar suitable for youths and adults alike, this location in Machida is vibrant and lively, providing a welcoming atmosphere ideal for gatherings, casual conversations, or even date nights.

3. Hiroo Location (Opening October 17, 2025)
Situated on the ground floor of a building known for fine dining in Hiroo, this location offers a luxurious ambiance, perfect for indulging in high-end desserts and drinks after dinner. The bar's curated selection includes premium beverages like champagne to enhance any special occasion.

New Store Details

• - Parfait Bar & VIGO Kamakura

- Opening Date: September 28, 2025
- Address: 2-7-2 Komachi, Kamakura, Kanagawa
- Access: 4-minute walk from Kamakura Station on JR Yokosuka Line or Enoshima Electric Railway
- Hours: 1:00 PM to 11:00 PM
- Seating: 12 seats

• - Parfait Bar & VIGO Machida

- Opening Date: October 3, 2025
- Address: 6-11-16 Haramachida, Machida, Tokyo
- Access: 3-minute walk from Machida Station on JR Yokohama Line or Odakyu Odawara Line
- Hours: Weekdays 5:00 PM to 12:00 AM, Weekends 3:00 PM to 12:00 AM
- Seating: 20 seats

• - Parfait Bar & VIGO Hiroo

- Opening Date: October 17, 2025
- Address: 5-4-16 Hiroo, Shibuya, Tokyo
- Access: 1-minute walk from Hiroo Station on Tokyo Metro Hibiya Line
- Hours: 12:00 PM to 11:00 PM
- Seating: 12 seats

Franchise Opportunities Available

CARTON Co., Ltd. is eager to expand its unique concept of 'parfait x bar' dining across Japan and seeks passionate franchise owners to join this innovative business. We are looking forward to forging new pathways in the dining culture together, with plans for openings in other regions as well. Interested parties can reach out for more information.

Contact for Franchise Inquiry

Yuta Sakurai, Representative Director, CARTON Co., Ltd.
Phone Number: 080-1229-1100

About the Company

• - Company Name: CARTON Co., Ltd.
• - Headquarters: 6F Shop & Office Building, 178-4 Wakashiba, Kashiwa, Chiba
• - Representative: Yuta Sakurai, CEO
• - Business Activities: Restaurant operations, market planning, ingredient wholesale, consulting services
• - Website URL: CARTON Official Site