TBS Radio's High Audience Share during the 2025 Senate Election Special Broadcast
On July 20th, TBS Radio aired a special program titled ‘JRN Election Results Special: Senate Election 2025 (Rising Prices, Declining Birthrate, Political Polarization) – What Changes Can This Choice Make? The Judgment on a Minority Ruling Party’ from 8 PM to midnight, broadcast across 27 stations of the JRN network. Throughout the broadcast, the program maintained the top position in audience share among 16 stations in the Kanto region, achieving a peak listening rate of 26.2%. This accomplishment highlights TBS Radio's ability to engage and captivate listeners during critical political events.
The program was hosted by the well-known TBS Radio personality Chiki Ogiue and announcer Maoko Hibi. The news desk was manned by experienced journalists, including Takayuki Hasumi, Hiromi Nanbu, and Daiki Sawada, ensuring the broadcast was packed with timely and insightful information. Notably, a panel of distinguished guests, such as writer Sate Takeda, economist Jinshuku Choi, political scientist Takanobu Takayasu, photojournalist Natsuki Yasuda, and ‘NO YOUTH NO JAPAN’ leader Momoko Nohjo, were involved in lively interviews with prominent political figures, including Shigeru Ishiba, the leader of the Liberal Democratic Party, former Prime Minister Yoshihiko Noda of the Constitutional Democratic Party, and Yuichiro Tamaki, the leader of the Democratic Party for the People. Audience questions gathered through pre-broadcast surveys were also integrated into the discussions, which made the program not only informative but also interactive and representative of listener sentiments.
In a bid to expand its reach, TBS Radio also offered a YouTube live-stream of the election special, which remains accessible through their official account. For dedicated fans seeking more, ticketed aftertalk sessions have been made available, allowing viewers to dive deeper into the behind-the-scenes insights of the electoral coverage. This approach demonstrates TBS Radio's commitment to connecting with audiences beyond traditional formats.
Listeners can catch up with the program for one week post-broadcast (until July 28) via the time-free feature of the Radiko app.
Following the main program, the aftertalk event titled ‘The Senate Election Is Not Over Yet! Let’s Talk About What Happened Behind the Scenes’ will be held around 12:15 AM. This paid streaming event offers listeners unique insights into the election coverage and is available for purchase until the end of July.
Fans can enjoy discounts when they become members of TBS Radio’s YouTube channel, which further enhances the value for dedicated listeners. This multifaceted approach not only ensures high engagement but also strengthens TBS Radio’s role as a leader in political broadcasting.
The program was hosted by the well-known TBS Radio personality Chiki Ogiue and announcer Maoko Hibi. The news desk was manned by experienced journalists, including Takayuki Hasumi, Hiromi Nanbu, and Daiki Sawada, ensuring the broadcast was packed with timely and insightful information. Notably, a panel of distinguished guests, such as writer Sate Takeda, economist Jinshuku Choi, political scientist Takanobu Takayasu, photojournalist Natsuki Yasuda, and ‘NO YOUTH NO JAPAN’ leader Momoko Nohjo, were involved in lively interviews with prominent political figures, including Shigeru Ishiba, the leader of the Liberal Democratic Party, former Prime Minister Yoshihiko Noda of the Constitutional Democratic Party, and Yuichiro Tamaki, the leader of the Democratic Party for the People. Audience questions gathered through pre-broadcast surveys were also integrated into the discussions, which made the program not only informative but also interactive and representative of listener sentiments.
In a bid to expand its reach, TBS Radio also offered a YouTube live-stream of the election special, which remains accessible through their official account. For dedicated fans seeking more, ticketed aftertalk sessions have been made available, allowing viewers to dive deeper into the behind-the-scenes insights of the electoral coverage. This approach demonstrates TBS Radio's commitment to connecting with audiences beyond traditional formats.
Special Program Information
- - Title: JRN Election Results Special: Senate Election 2025 (Rising Prices, Declining Birthrate, Political Polarization) – What Changes Can This Choice Make? The Judgment on a Minority Ruling Party
- - Broadcast Date: July 20 (Sunday) from 8 PM to 12 AM
- - Hosts: Chiki Ogiue / Maoko Hibi / Guests: Sate Takeda, Jinshuku Choi, Ikuto Oshima, Takanobu Takayasu, Natsuki Yasuda, Momoko Nohjo
- - News Desk: Hiromi Nanbu / Takayuki Hasumi / Daiki Sawada
Radiko Time Free
Listeners can catch up with the program for one week post-broadcast (until July 28) via the time-free feature of the Radiko app.
After Talk Information
Following the main program, the aftertalk event titled ‘The Senate Election Is Not Over Yet! Let’s Talk About What Happened Behind the Scenes’ will be held around 12:15 AM. This paid streaming event offers listeners unique insights into the election coverage and is available for purchase until the end of July.
- - Ticket Prices: General: ¥2,000 / Student Discount: ¥1,000
- - Purchase Deadline: July 31, 2025 (Thursday) 23:59
Fans can enjoy discounts when they become members of TBS Radio’s YouTube channel, which further enhances the value for dedicated listeners. This multifaceted approach not only ensures high engagement but also strengthens TBS Radio’s role as a leader in political broadcasting.
Topics Entertainment & Media）
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