Redefining Work in the AI Age
In a rapidly evolving workplace, Mamasan&Company, a company based in Tokyo, has taken significant strides in reshaping the understanding of work. On February 2, 2026, they launched a book titled "New Strategies for Working: How to Create Organizations that Don't Rely Solely on People." This publication is a culmination of over 15 years of experience in managing diverse talent within fully remote and asynchronous environments, catering to individuals balancing childcare, caregiving, and side jobs.
The Connection Between AI and Workplace Efficiency
Mamasan&Company recognizes the pressing need to optimize the collaboration between humans and AI within organizations. Currently, there are prevalent issues pertaining to the implementation of generative AI and automation tools—the tools are often underutilized, seen as complex, and end up adding more bureaucracy instead of enhancing productivity. These challenges highlight the critical difference between merely introducing tools and fundamentally redesigning work processes to accommodate the capabilities of AI.
The essence of their findings is clear: "AI operates effectively not on the same level as humans, but within a framework designed to integrate its functionality."
Insights from the Book: "New Strategies for Working"
The book, authored by CEO Shigeki Tanaka, delves into transformative approaches toward work design that thrive on independence from human management alone. It emphasizes the significance of asynchronous work, division of labor, and standardization, recognized as vital catalysts for organizational change. Key discussions include:
- - Ideas for a work structure that doesn't depend solely on individuals
- - The impact of asynchronous methods of working
- - Conditions for converting tools and AI into valuable assets
- - Creating organizations that function as coherent systems rather than rigid structures
This book serves not just as an exploration of remote work or AI integration, but as a practical manual for fundamentally redesigning the structure of work itself.
Upcoming Free Webinar: Conditions for an AI-Effective Workplace
To further promote these revolutionary concepts, Mamasan&Company is hosting a free online seminar titled "Working with Non-Human Entities: Conditions for an AI-Effective Workplace" on February 10, 2026. The event will take place from 1:00 PM to 2:30 PM (JST) via Zoom. This seminar aims to extend the book's principles by providing concrete examples of how to seamlessly incorporate AI as an integral part of organizational design and management.
Featured Speakers:
- - Shigeki Tanaka, CEO of Mamasan&Company
- - Yusaku Matsui, President of the UI Organization Research Institute
Discussion Topics Include:
- - Why AI does not function effectively next to top performers
- - How asynchronous design serves as the foundational element for AI utilization
- - Perspectives on growth without increasing workforce in times of talent shortages
- - Real cases from operational design and management
Special Offers and Registration Details
Participants who view this announcement will gain access to a variety of special offers, including:
- - Free participation in the webinar
- - Exclusive preview of the book's content
- - A checklist for designing AI-effective workplaces
Register here: Seminar Registration
Recommended For:
This seminar is particularly valuable for business leaders and managers seeking to advance AI and digital transformation initiatives while grappling with current on-ground challenges. It is also suitable for organizations feeling the pressure of talent shortages and those wanting to ensure that telecommuting and asynchronous work practices are more than just policies.
About Mamasan&Company
Mamasan&Company has positioned itself as a leader in redefining operational processes. By breaking tasks down, visualizing workflows, and fostering standardization, the company has been facilitating Digital Transformation (DX) for numerous organizations. The seminar is designed to share foundational knowledge drawn from practical experiences, positioning AI as a pivotal tool for operational success rather than a transient trend.
For more information about Mamasan&Company, visit their
official website.