Discover the Newly Launched Premium Matcha 'SHOGUN' Series Featuring Five Unique Flavors

Introducing the Premium Matcha 'SHOGUN' Series

In an exciting new development for matcha lovers, Train Co., Ltd., based in Shibuya, Tokyo, has collaborated with the esteemed Senchasou tea shop from Matsue, Japan, to launch an exquisite range of premium matcha known as 'SHOGUN.' This collection consists of five distinct types, each designed to capture the essence of Japanese culture and tradition.

Initial Launch and Impressive Sales

The first three varieties of 'SHOGUN' will hit the shelves ahead of the full series in mid-April 2025 at Loft's Ginza and Shibuya stores. This preview aims to cater primarily to inbound foreign customers, and the response has been remarkable. Within just two weeks, these matcha products sold an astonishing 7,000 units, a remarkable feat for a beverage.

After this successful launch, the company plans to roll out two additional, high-end versions of the matcha, completing the five-flavor lineup starting June 1.

Unique Theme and Design

The 'SHOGUN' series boasts designs inspired by traditional Japanese motifs not commonly found in Western representations. With names such as 'White Tiger,' 'Lion,' 'Dragon God,' 'Thunder God,' and 'Phoenix,' each flavor encapsulates a different aspect of Japanese folklore.

The packaging, adorned with gold leaf on washi paper, features bold color combinations reflective of Japan's rich traditional palette. This not only enhances the aesthetic appeal of the product but also positions it as a perfect gift for any occasion.

Explore the Exquisite Flavors

1. Organic Uji Matcha 'White Tiger'
This matcha is crafted from rare organic Uji green tea, skillfully ground to preserve its deep flavor profile. Priced at ¥1,800 (tax excluded), it makes for a delightful gift or an indulgent treat for personal enjoyment.

2. Uji Matcha 'Lion' for Tea Ceremonies
Crafted to the highest standards, this matcha is ground with care using traditional stone mills. It offers a profound depth of flavor and sweetness – a perfect addition to any tea ceremony. It retails for ¥2,600 (tax excluded).

3. Gold Dust Uji Matcha 'Dragon God'
In a luxurious twist, this matcha blends fine stone-ground Uji matcha with gold dust, creating an opulent product suitable for celebrations or special moments. It is priced at ¥3,600 (tax excluded).

4. Uji First Flush Matcha 'Thunder God'
This matcha is made from the highest quality first flush Uji tea leaves. The rich flavor and strong aroma make it a standout item, available for ¥4,800 (tax excluded).

5. Supreme Aged Uji Matcha 'Phoenix'
A true masterpiece, this matcha is made from select leaves that have been meticulously aged to bring out the best flavors, balancing bitterness and enhancing natural sweetness. It is priced at ¥10,000 (tax excluded), representing the pinnacle of matcha craftsmanship.

Senchasou's Heritage

Founded in 1939, Senchasou has a rich history in Japan's tea culture, particularly in Matsue, a region known for its tea prowess. With a dedication to producing safe, high-quality Japanese teas, Senchasou has spent over 80 years earning the affection of tea enthusiasts. The company is well-known as a pioneer in producing matcha-infused sencha, exemplifying their commitment to excellence in the world of tea.

With the launch of the 'SHOGUN' series, Train Co., Ltd. not only brings a premium product to the market but also showcases the beauty and tradition of Japanese tea culture. Whether for personal enjoyment or as a thoughtful gift, this new line is sure to delight matcha lovers far and wide.