Natie Zilberberg Joins Else Nutrition as New CFO to Drive Financial Strategy

Else Nutrition Welcomes Natie Zilberberg as Chief Financial Officer

Else Nutrition Holdings Inc. announced an exciting leadership change as it appointed Natie Zilberberg as its new Chief Financial Officer (CFO) effective January 5, 2026. This critical role involves overseeing the financial functions of the company, ensuring robust financial strategies are in place to propel the brand’s growth in the plant-based nutrition sector. Mr. Zilberberg steps into this position following the tenure of Shay Shamir, who has contributed significantly to the company during his time.

Zilberberg brings over a decade of varied experience in financial management, particularly in high-growth, venture-capital-backed companies. His expertise spans several dynamic sectors, including fintech, agrotech, and renewable energy. Most recently, he served as CFO at Tomgrow, where he directed strategic financial planning, enhanced internal controls, shortened reporting cycles, and secured crucial credit facilities to help position the company for future investment and growth.

Prior to that role, Zilberberg was the Financial Controller at Salaryo, a fintech innovator that offers credit solutions to small and medium enterprises in the U.S. Here, he was integral to managing comprehensive financial operations and played a pivotal role in raising significant equity and debt financing, amounting to tens of millions of dollars. Earlier in his career, he demonstrated his acumen as Finance Manager at Lahav Green Mountains, successfully executing a $30 million acquisition and navigating the subsequent restructuring efforts after the company was acquired by Solegreen. Zilberberg’s professional journey began at Ernst & Young, where he specialized in auditing high-tech and financial service companies under both US GAAP and IFRS.

Hamutal Yitzhak, the CEO of Else Nutrition, expressed enthusiasm about Zilberberg’s appointment, stating, “We’re excited to have Natie join our leadership team as we look ahead to our next stage of growth. His expertise in building strong financial foundations for scaling companies will be an invaluable asset as we continue to execute on our strategy.”

Else Nutrition has established itself as a pioneering food and nutrition company committed to expanding its innovative, clean, and plant-based offerings for a wide demographic, including infants, toddlers, and adults. Their groundbreaking non-soy formula provides a nutritious alternative to traditional dairy-based formulas. Since the launch of their Plant-Based Complete Nutrition for Toddlers—crafted from wholesome ingredients such as almonds, buckwheat, and tapioca—they've seen an enthusiastic response from parents, extensive national retailer support, and impressive sales growth.

Among its accolades, Else Nutrition was recognized with the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan and became a #1 Best Seller on Amazon in its category during the fall of 2020. The company was also awarded “Best Dairy Alternative” at the 2021 World Plant-Based Expo and was a Nexty Award finalist at Expo West 2022. Additionally, in September 2022, Else Super Cereal made headlines by reaching the top of the Baby Cereal category on Amazon across all brands.

In conclusion, Natie Zilberberg’s appointment marks a significant step forward for Else Nutrition as it continues to innovate and expand its reach in the health-conscious food market. With Zilberberg at the financial helm, the company looks forward to achieving new milestones in its mission to provide high-quality, plant-based nutrition to consumers worldwide.

For further information, please visit Else Nutrition's official website or follow them on social media @elsenutrition for the latest updates.