#Japan #2025 Collection #Komaki #URM #Fashion Eyewear

URM's 2025 Winter Collection: Embrace the Lightness

The renowned fashion eyewear brand URM, developed by MOSH Corporation, has announced its highly anticipated 2025 Winter Collection, themed "FEEL SO LIGHT." This collection is set to be released nationwide at URM retailers in mid-November 2025. For more details, visit URM's official website or their Instagram page.

The Concept Behind URM

URM, which stands for "UnRedayMade," aims to materialize unfulfilled desires for innovative fashion eyewear. With a brand concept that prioritizes user experience and customer feedback, URM creates products that integrate insights from users, retailers, and manufacturers. This unique approach results in distinctive eyewear designs that cater to modern aesthetic and functional demands.

Collection Highlights

The 2025 Winter Collection consists of 20 meticulously crafted items across five series, including eight items from a metal series and twelve from a new combination series. Here’s a closer look at some of the standout pieces:

• - Model M1: Available in Sky Grey/Silver Matte, priced at ¥36,300 (tax included).
• - Model M2: A classic Black/Black Matte variant, also priced at ¥36,300.
• - Model M3: Featuring a unique Kihaku/White Gold Matte finish at ¥36,300.
• - Model R5: A sleek Silver Matte option available for ¥37,400.
• - Model R6: A Black Matte/White Gold Matte combination, also at ¥37,400.

Technical Features

The 2025 Winter Collection is characterized by its commitment to lightness, crafted with careful design:

• - Lightweight Frames: The front plastic is innovatively cut to ensure a feel of lightness, making the eyewear comfortable to wear throughout the day.
• - Adjustable Parts: Equipped with crimping parts, wearers can make detailed adjustments for a better fit.
• - Soft Temples: Each pair features β-titanium temples that vary in width, aligning with the front design, resulting in a soft and comfortable wearing experience.
• - Slit Design: The metal front is crafted with a slit design that merges functionality—ease of wear—with aesthetic appeal, delivering both comfort and style.
• - Unique Branding: The inside of the modern temple features a repeat of the URM logo, balancing design attractiveness with a comfortable grip on the skin.

URM's Vision

URM stands out not just for its trendy designs but also for its philosophy of reimagining what eyewear can, and should, represent. By emphasizing the lightness in look and feel, they cater to a market that values both comfort and fashion. As the 2025 Winter Collection approaches its release, it's clear that URM continues to push the boundaries of the eyewear industry, setting new trends while staying true to its core brand values.

About MOSH Corporation

Founded and headquartered in Komaki City, Tokyo, MOSH Corporation specializes in the planning, development, and sales of eyewear, sunglasses, and other related products. Under the leadership of Takizawa Yoshihisa, with Ichie Taku as the design lead, the company aims to create innovative eye fashion products that resonate with the modern consumer’s lifestyle.

For further inquiries, visit their website or reach out via email at [email protected].