#Japan #Tokyo #POLARIS HOLDINGS #KOKO HOTELS #suitebook

Polaris Holdings Modernizes KOKO HOTELS Operations

Polaris Holdings Co., Ltd., a leading hospitality provider based in Chuo-ku, Tokyo, has announced the gradual introduction of the AX platform 'suitebook' to improve the operations of its KOKO HOTELS chain. This strategic move aims to standardize operations across the Polaris group, drawing on the successful implementation of 'suitebook' at its subsidiary, Minashia.

Expanding on Established Success

The integration of Minashia has significantly bolstered Polaris Holdings, establishing it as one of Japan's major hotel groups. As of April 1st, all properties previously branded under Hotel Wing International and Tenza Hotels have transitioned to the KOKO HOTELS brand, marking the beginning of a unified branding approach nationwide. The successful application of 'suitebook' at Minashia's hotels has already yielded positive outcomes, including improved operational efficiency and reduced training burdens, which will now extend to KOKO HOTELS.

Anticipated Benefits of Suitebook Implementation

The initial rollout of 'suitebook' at the former Hotel Wing properties demonstrated that dependence on individual staff was minimized, ensuring a consistent service quality and operational framework. The key benefits observed are as follows:

• - Cost Reduction for New Employee Training: The intuitive interface of 'suitebook' simplifies the training process for new hires, significantly reducing costs associated with onboarding.
• - Efficiency Gains in Customer Service and Back Office: Enhanced workflows have improved efficiency both in front-line customer interactions and internal operations.
• - Real-Time Data Visualization: Managers can now visualize data related to Gross Operating Profit (GOP) in real-time, facilitating data-driven management decisions.

Future Prospects

Polaris Holdings is committed to gradually implementing 'suitebook' across its hotel portfolio. By leveraging the operational knowledge gained from Minashia, the group aims to unify its operational infrastructure and promote data-driven decision-making. This will further enhance the quality of services provided to guests. Polaris Holdings continues to explore innovative approaches to hotel management, utilizing technology to merge human expertise with digital solutions, ultimately contributing to the advancement of the industry as a whole.

About SQUEEZE Inc.

Company Name: SQUEEZE Inc.
Location: 1-52 Sakaemachi, Kitahiroshima, Hokkaido
CEO: Shinichi Tatebayashi
Core Services: SQUEEZE specializes in cloud-based accommodation management systems, offering the 'suitebook' AX platform, along with AI-driven solutions for the hospitality industry. Learn more at SQUEEZE's Website.

About Polaris Holdings Co., Ltd.

Polaris Holdings operates under its own 'KOKO HOTEL' brand and partners with global brands like Best Western and Value The Hotel, while also developing properties abroad under the 'Red Planet' banner. With the upcoming merger with Minashia, scheduled for December 2024, the company will manage a total of 111 locations with over 16,216 rooms across domestic and international markets.
Company Name: Polaris Holdings Co., Ltd.
Stock Code: 3010 (TSE Standard)
Address: 1-23-5 Shinkawa, Chuo-ku, Tokyo
CEO: Yohei Taguchi
Core Services: Hotel operation and investment. For more details, visit Polaris Holdings' Website.