Introducing AMPLEUR's Innovative Sweat-Resistant UV Base for Makeup Perfection

AMPLEUR's New Sweat-Resistant UV Base: A Game Changer in Makeup

Starting on March 24, 2026, AMPLEUR, a clinical solutions brand under Highside Co., Ltd., will launch its innovative Sweat-Resistant UV Base (SPF50+ PA+++) on Rakuten Marketplace. This product, specifically designed to tackle makeup breakdown due to facial sweat, promises to revolutionize your summer beauty routine.

In recent times, more and more individuals have been expressing concerns about makeup slipping away due to oiliness and facial sweat. Factors such as commuting in hot weather, anxiety-induced perspiration, and the severity of seasonal heat have significantly contributed to this issue. The answer to it is AMPLEUR’s groundbreaking approach—an everyday UV makeup base that effectively addresses sweat while providing superior sun protection. The multi-functional formula helps maintain a fresh and clean complexion, even in challenging conditions.

A Comprehensive Solution for Makeup Longevity

Typically, sweat management solutions are geared towards the body, leaving the face—a sensitive area where multiple factors like sweat, makeup application, and UV exposure overlap—underrepresented. AMPLEUR's new product effectively combines sweat and oil resistance, maintaining a polished makeup finish while ensuring your skin appears beautifully flawless. The appearance of gleaming or smudged makeup can distract from an overall neat appearance, making it paramount to find something that helps control these aspects.

The Sweat-Resistant UV Base is designed with a unique 4-in-1 technology, combining sweat-proofing properties with SPF50+/PA+++ sun protection, a natural tone-up finish, and hydration boost from double hyaluronic acid.

Innovative Dual Protection against Sweat and UV

This UV face primer is precisely formulated to protect against sweating and UV exposure, allowing you to retain maximum confidence throughout various daily activities. The combination of high SPF protection and proactive sweat management makes it indispensable for those hot summer days or when you're on the go, enabling you to achieve a cool and tidy skin effect without needing frequent touch-ups.

Features That Stand Out

1. Sweat-Resistant Formula: The product employs a specialized formula that includes porous powders, such as silica, working in concert to absorb oil and moisture, ensuring a matte yet hydrated finish on the skin.

2. Natural Beige Tone-Up: The product is available in a skin-friendly beige that subtly covers pores and skin imperfections, making it ideal for a no-foundation look. Additionally, its refreshing bergamot tea fragrance helps mask any unpleasant perspiration odors.

3. Hydration Shield with W Hyaluronic Acid: Formulated with two types of hyaluronic acid, it protects skin from dryness throughout the day, keeping your complexion well-hydrated and healthy-looking. Moreover, the addition of plant-derived components like honeysuckle fruit extract supports optimal skin health.

Product Details

- Product Name: AMPLEUR Sweat-Resistant UV Base
- Volume & Price: 20g / ¥2,970 (incl. tax)
- SPF: SPF50+/PA+++
- Release Date: April 23, 2026
- Pre-Order Starts: March 24, 2026

Usage Instructions

After completing your skincare routine in the morning, apply a suitable amount (around the size of two pearl beads) evenly across the entire face. If you plan to use a face powder, gently dab it on rather than rubbing.

Special Offers for Pre-orders

During the pre-order phase on the official AMPLEUR Rakuten store, those who purchase will benefit from free shipping and 10x reward points. An additional 10% discount and a complimentary AMPLEUR Pore Clay Mask are available with two purchases, rising to a 15% discount for purchasing three or more products.

Discover the transformative impact of AMPLEUR's Sweat-Resistant UV Base. Visit the official Rakuten store to secure your order and unlock exclusive deals before its official launch!

About AMPLEUR

AMPLEUR is a pioneering brand that taps into advanced clinical solutions in cosmetics, driven by insights from professional skin experts. In a world where the definition of beauty evolves, AMPLEUR is committed to meeting the diverse aspirations of consumers seeking high-performance and comforting cosmetics for radiant skin.

Official Website: AMPLEUR Official Site
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