Queen Strawberry Fair
2026-01-20 10:58:44

Experience the Luxury of Queen Strawberry at Sembikiya in Nihonbashi this Winter

Indulge in the Queen Strawberry Fair at Sembikiya



Nihonbashi Sembikiya, a prestigious fruit emporium, invites you to embrace luxury with its annual "Queen Strawberry Fair." Sourced from Kagawa Prefecture, the dazzling red Queen Strawberries showcase the epitome of winter indulgence. These extraordinary strawberries, cultivated under precise high-rise farming techniques, bask in sunlight, resulting in fruit that perfectly balances sweetness and acidity. A single bite unleashes a burst of juicy flavors, embodying the essence of seasonal delight.

This year marks the 25th anniversary since Nihonbashi Sembikiya began offering these exclusive berries, cultivated in close collaboration with dedicated producers. This milestone reflects a commitment to quality and a quest for exceptional taste that has become a hallmark of Sembikiya.

Special Offerings and Pricing


The Queen Strawberry experience includes limited-edition products, each crafted to showcase the berry's unique flavor:

  • - Queen Strawberry Box: Priced at ¥10,800, available from early December to the end of March, contains 15 to 18 strawberries.
  • - Queen Strawberry Shortcake: Indulge in this delightful creation available from January 9, 2026, priced at ¥1,242.
  • - Queen Strawberry Tart Fran: Available from January 14 to January 27, 2026, for ¥1,188.
  • - Queen Strawberry Pudding: Available from January 28 to February 2026, priced at ¥918.
  • - Queen Strawberry Decoration Short Cake: A 5-inch cake available from January 14 until the end of February for ¥9,180.

Fruit Parlor Offerings


Sembikiya also introduces a stunning selection of desserts in its fruit parlor program, perfect for those looking to enjoy the Queen Strawberries in various ways:
  • - Queen Strawberry Parfait: Available starting December 26, 2025, at ¥3,960; adorned with this gorgeous fruit along with Queen Strawberry sorbet and vanilla ice cream.
  • - Whole Queen Strawberry Plate: Priced at ¥3,080, ideal for those who want to relish the berries in their purest form, available from December 26, 2025.
  • - Queen Strawberry Juice: A refreshing drink priced at ¥2,915, also available from December 26, with a delightful balance of sweetness and acidity.

Where to Find Queen Strawberries


The Queen Strawberry products are available at several Sembikiya locations:
  • - Nihonbashi Main Store
  • - Nihonbashi Takashimaya
  • - Tamagawa Takashimaya
  • - Shinjuku Takashimaya
  • - Yokohama Takashimaya
  • - Kashiwa Takashimaya
  • - Urawa Isetan
  • - Ginza Matsuzakaya
  • - KITTE Marunouchi

About Sembikiya


Founded in 1834, Sembikiya has a rich history of 190 years, making it Japan’s oldest fruit specialty store. Known for its meticulous selection of fruits, it has expanded through various branches such as Kyobashi Sembikiya and Ginza Sembikiya. With the tagline "A Step Above Abundance," Sembikiya strives to enhance its customers' lives through the exquisite quality of its fruits.

For inquiries, visit Sembikiya's official website or contact the headquarters at:
Shimizu, Sembikiya Co., Ltd.
Phone: 03-5202-7034



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Topics Consumer Products & Retail)

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